Archives for Grassroots

The Incredible Power of Small Groups in Politics

small groups leverageYou’ve heard the old expression that “two heads are better than one”? Well, it’s true in politics too. In fact, the more like-minded “heads” that you can get together, thinking, planning and working in the same direction, the more leverage and energy you can bring to any project.

Why wouldn’t you try to bring that same strength to bear on political problems (or opportunities)?

If the type of people that we hang out with impacts the course of our personal lives, then it follows that the type of people that we work with to impact the things that we care about influences our chances of political success. Remember, “Irons sharpens iron”.

The Benefits of Small Groups:

  • More skills and resources become available
  • Broader networks of contacts are created
  • Relationships grow stronger
  • Group brain-storming leads to more ideas
  • Action items are developed
  • Group members get encouraged and are held accountable

It’s one thing to have a good group of people that you tend to hang around politically, but it’s another thing to have a specific group of people who come together for a specific purpose.  In other words, it creates leverage.

Why are you together? What does everyone want to accomplish or what do they want to see changed? Does everyone have the same expectations about what kind of time and resources they need to invest in it?

As Solomon put it in Proverbs, “Without counsel purposes are disappointed, but in the multitude of counselors they are established”.

Before You Start a Small Group:

  • Know the purpose – (if everyone’s not on the same page, then there’s no point)
  • Know who you need – (when you know the purpose, it’s easier to figure out “who” you need to recruit…people who are committed to the goal and the idea of having a group)
  • Know what everyone brings to the table – (look for unique benefits…and how they relate to reaching the goals of the group)

Don’t invite everyone just to “build a crowd”. You’ll end up going in ten different directions at once, get nowhere fast and frustrate everyone. The bigger this type of group gets, the more unwieldy it will become. Keep it smaller and more personal. Be selective.

You’re looking for key people who are committed to the cause – all with unity of purpose and clarity about what to do and how to go about it. People with different strengths that benefit the whole. In other words, think of it as a recruiting process for a team.

After You Start a Small Group:

  • Meet Regularly – Not meeting defeats a key reason for having a small group to begin with, so set up a schedule. Maybe you decide to meet for breakfast once a week…or on a certain Saturday every month. Just make sure it’s as often as you need to in order to accomplish your goals, and that it’s something regular (and with time limits) that everyone can plan around.
  • Meet Conveniently – Meet somewhere that allows the group to have the kind of interaction that it needs in order to get things done.
  • Meet with a Purpose – Share information, brainstorm ideas, create projects, make plans and set action items, and hold each other accountable

You’re looking to have regular meetings with a group of people with common goals in order to facilitate organized thought, which leads to thoughtfully organized activity.

If other side projects or even a larger organization is born out of it, fine. In fact that’s part of the point of small groups, to give rise to other projects and opportunities that relate to your goals. But keep the group itself smaller, manageable and focused.

Remember, there really is no replacement for organized, collective thought and action. As Sam Adams put it, “It does not require a majority to prevail, but rather an irate, tireless minority…”

So start a small group and BE that “tireless minority”!

Political Resolutions for Conservatives

resolutions - conservativesSometimes we get so caught up in campaigns or what’s going on in politics at the moment that we lose sight of what’s important and what to do next.  In other words, conservatives need to stay focused in order to be politically successful.

With that in mind, here are some political resolutions for conservatives:

Pick Your Battles

Just as liberals won generations of votes by winning battles over Social Security, Medicare and Medicaid, conservatives should focus on big picture battles that result in still more victories in the future because they tilt the playing field more in our favor.

It’s a big country out there, with a big government and a multitude of issues that we can all get sidetracked by.  Conservatives need to focus on issues that unite us – whether social, fiscal, liberty or security related – and that have the possibility of strengthening our position in the future.  But cooperation is the key.  Pick your battles…don’t let them pick you.

Coordinate, Coordinate, Coordinate!

In recent years the conservative movement has grown tremendously.  Many people have gained valuable experience, and new networks and connections between activists have been created.  But what is needed is to leverage that muscle with greater emphasis on sharing information and coordinating activity.

Start a web page listing your endorsements and local candidates’ information and donation links.  Start a listing of key dates and locations for Republican Party meetings in your area.  Add any important details that people need to know about how the party works and what opportunities are available to get involved.  Email it to every conservative you know.  Start an online group (use Google, Yahoo, Ning or Facebook) and coordinate with others to decide who wants (or is willing) to do what.

The bottom line is to leverage our muscle by coordinating and focusing on places where that muscle can be overwhelming and have a long term impact, (especially at the local level).

Don’t Be a Cannibal

No matter who you are for in any given race, don’t “go cannibal” on fellow conservatives over who they support.  You might win for the moment, but you’ll lose productive relationships in the long run.  Every few years campaigns come along like tornadoes and divide so many conservatives against one another and then they’re gone, but many times the personal divisions remain.  We need to make it a mission to avoid that – and call out the campaigns that encourage it for their own interests.

Whoever the Republican nominee is in any election, they will never be perfect and will probably take a lot of “maintenance” from a policy standpoint.  But as a movement, conservatives are much better prepared to deal with such politicians than in years past, so long as we avoid division, coordinate and present a united front – at every level.

Focus on the Republican Party

Ronald Reagan used to say that “personnel is policy”, and it’s no different when it comes to the people who comprise the GOP’s party structure, or those who run and get elected to public office under the Republican banner.

It’s great to have conservatives start their own local groups, protest and be heard, but it’s even better when those same folks also make an effort to influence the Republican Party by joining local precinct organizations, run for precinct office, run for delegate to county (or district) conventions, county office, state delegate spots and so on.  Get involved and volunteer to serve on committees.  Local party organizations are usually borderline desperate for volunteers.  If you’re willing, and you’ve got a pulse, then you’re usually welcome.

The more conservatives who show up, get involved and network with one-another, the fewer problems we will have with the “establishment” when it comes to pushing a conservative agenda.

Get Local

Remember, the presidency isn’t everything, and neither is Congress.  Who do you think ends up running for Congress anyway?  It’s usually the guy (or gal) who has already served on a school board, city or county council.  If you want to have a long-term impact on the upper levels of politics, then you need to have a long-term approach to influencing who’s playing at that level to begin with.  And that means you need to get local.

The local levels are important in their own right, (you pay property taxes, right?), but they also serve as the farm team for the big leagues.  Don’t ignore them.  Plus, races at that level have the benefit of being easier to influence.  A little money and organization in these races goes a long way.

A coordinated effort by conservative activists to let other conservatives know who they have endorsed and where to send money can have a bigger impact on Joe Smith for school board than it ever could on Suzzie Smith for Congress.

Hold them Accountable

Conservatives now have a better understanding of how to take political matters into their own hands.  They have better access to the tools that can connect them with one another, to organize and become more effective – which is exactly why the elites are so concerned.

We need to use those strengths to hold those in elected office accountable for what they do (or don’t do).  Watch them.  Attend meetings.  Meet with them.  Offer to work with them when you can.  Let them know about your concerns (and the concerns of others like yourself).  Let people know what you find out, or what’s going on – and how they can contact them and have an impact.  “Adopt” an elected official and make a project out of them.

Self preservation is an instinct that runs deep – especially for politicians – and conservatives need to take full advantage of it.

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The experience that conservatives have gained, the connections that have been made and the techniques that have been learned can pay big dividends.

Adopt one of these resolutions and get busy!

Four tips for conservative online organization

online organizationWhether everyone in politics realizes it yet or not (still “not” for many people), online organization is not only here to stay, but it represents the quickest, most impactful and cost effective form of political organization.

And when it comes to organizing and campaigning on the Internet – (and before you get down in the weeds of all of the tools and things you can do online) – there are some fundamental tips you should keep in mind in order to be more successful.

Online Organization Tips:

1) Be Visible:

Voters or activist expect to be able to find you (and information about you or your cause) online.  A basic website is a minimum threshold for credibility of any serious organization.

If they can’t find you, they can’t interact with you.

Generally speaking, a website gives you an Internet headquarters, or “hub”, to operate from.  It’s a place to park critical information about your group or cause, to promote action items that your supporters can act on, and make it easy for your supporters to join your cause, reference your information and pass it on to others.

You can create a site or blog easily enough with services such as WordPress or Blogger.  Short of that, you can easily create your own online “group” (for free) with services like Ning, Google and Yahoo.  These can be public, private or moderated, however you see fit.

2) Keep it Fresh:

How often do you come across sites that look abandoned, or have out-dated information?  And how often will you go back if that’s the case?  Keep that in mind when maintaining your online presence.

Think like the type of person you want to attract.  What information are they looking for?  What are they likely to act on if you make it easy for them?  In addition to the “fixed” information you might add to a site (such as fact sheets and information about your group or issue), you can keep sites fresh by adding a blog, (even letting several supporters help keep it updated), or adding newsfeeds on related topics with RSS feeds, etc.

The better and more useful the content, the more people will visit, and the more often they’ll forward the site and/or its content on to others.  This means that the site can become an email list building machine.

3) Get Social:

If a website is your Internet “hub”, then think of social media as the spokes.  And it can take your Internet presence to a whole new level.

Given that social media is an “opt-in” type of medium and also tends to be much more personal in nature, it can give you or your cause much more credibility when people share your links and information with others.  In other words it’s like the Internet version of “word of mouth” advertising.

According to Pew Research, around 20% of all Internet users that were surveyed indicated that they either received or shared political information via a social network in the run-up to the 2008 election…and I’m sure it was higher for 2012.  These are real people that live in the “real” world where you may be looking to identify volunteers for a precinct and/or church based organization.

Social media enhances your ability to aggregate small expressions of support from a large number of people into a greater whole, (in fundraising for example) – which means that it provides leverage.

If people are a primary resource in politics, then the “other’ people that they know are potential resources as well. Social media makes it easier to leverage your chief resource.

4) Be Outgoing:

Don’t just create a web presence and wait for the world to come knocking at your door.  Do some promotion.

In the business world, you wouldn’t spend time creating a product for sale and then keep quiet about it. You would advertise.  The same principle applies here. You make use of the tools you have (and those you can get) to let people know you’re there and why they should be interested.

The Internet offers a constantly expanding menu of ways to reach out.  The most familiar is email and, given that virtually everyone who’s online has an email address, it’s the most fundamental.  The newer avenues are the social networks mentioned earlier.  Set up profiles for your site on those services and link them back to your site. Send an email to your list letting them know that you’re up on those networks, (“Hey, we’ve got a Facebook page up – click here to check it out, and then pass it on!”).

By regularly posting messages on those services with links back to pages or blog entries on your site, you “push” your content to a larger audience than would otherwise be exposed to your message.

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Can you think of any other general tips you’ve learned about successful online organization by way of experience?  Feel free to pass them along in the comments.

(Get more tips like these in my “Grassroots 101 Training Series“.  Check it out!)