The Fundamentals of Political Campaigns

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It’s a fundamental truth of politics that if you don’t win, you can’t govern. You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. With that being the case, it’s critical that conservatives know the […]

The Incredible Power of Small Groups in Politics

Group Leverage

You’ve heard the old expression that “two heads are better than one”? Well, it’s true in politics too. In fact, the more like-minded “heads” that you can get together, thinking, planning and working in the same direction, the more leverage and energy you can bring to any project. Why wouldn’t you try to bring that […]

Issues Win Campaigns

Illustration depicting a roadsign with a key issues concept. Sky background.

Whether you’re running a grassroots organization, a lobbying campaign or an election campaign, issues matter. As legendary South Carolina political consultant Lee Atwater used to say “Issues win campaigns”, and he was exactly right. Issues win campaigns because campaigns are about people…and people are moved by issues. Issues can be used to unite voters behind […]

Tips for Running Meetings

Speaker at Business Conference and Presentation. Audience at the conference hall.

You can’t really have much of a political organization without meetings, which means that you need to make sure that the kind of meetings that you have serve the needs and purposes of your group or campaign. But when it comes to typical “meetings”, (whether official group meetings, or project meetings), take time to do […]

How to Create a Simple Communications Plan

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A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as […]