Archives for Organization

How conservatives can impact the political system

keys to impacting political systemSo, you want to make a difference in the political system on the things you care about?  But how should you go about it?

When it comes to being effective politically, there’s no great mystery.  But there are some time tested basics to successfully impacting the political system.

Generally speaking, there are three keys to impacting the political system:

  1. Identify and organize your supporters
  2. Inform them
  3. Mobilize them

Without identified people that are willing to help, you have no organization.

Without information, people will not know how to proceed, let alone when, where or why.

And without mobilization towards a given objective, an organization lacks a reason to exist and will quickly fade away.

These three simple steps constitute the fundamentals of successful grassroots politics at every level and can help you build a successful local organization from the ground up.  Embrace them and you’ll be on the path to achieving your goals.

So how do you get started?

Your first order of business is to identify a small core group of people who share your views and a vision for what you want to do.

Think of it as a sort of “steering committee”.  When small groups come together and direct their energies in pursuit of a common goal, leverage and synergies are achieved.  They begin to feed from one another and keep each other enthused.

Get together and discuss the different areas each of you would like to focus on and what you believe is important. Develop a consensus and then decide who will do what.

Then pool your resources.


Get more tips like these in my “Grassroots 101 Training Series“.  Check it out!

How to Plan Grassroots Organization

grassroots organizationSo just how DO you get started with creating a local grassroots organization?  It’s simple and doesn’t take a lot of time, but action is critical.

We all know the hardest part of “doing” anything is getting started.  Having a plan makes it possible.

Fail to plan, plan to fail

Map out a plan of action that’s appropriate for your neighborhood, precinct or area you want to organize.  Use it to spell out exactly what sort of impact you want to have and what activities you’ll focus on to make it happen…(along with “who” can do “what”, “when”, “where” and “how”, etc).

Keep upcoming events on the political calendar in mind when making these decisions, (such as pending elections, important issues to lobby with local government, Republican Party organizational meetings, etc.).

Evaluate these items in coordination with other like-minded people that you plan to work with.

Three steps to planning grassroots organization

1) Decide “what” you want to accomplish

List the major changes you would like to help make happen in your area.  Why do you want to get involved?  What do you want to change?  Be focused and specific – but realistic.

2) Decide “how” you want to do it

Choose the kind of activities that will help you bring about the changes you listed above.  Play to your strengths and make sure they’re the kind of things you have the resources to accomplish.  Then list the action steps you’ll need to take to complete each activity.

3) Decide “who” else you want to work with

Multiply your efforts by involving and coordinating with others.  Remember, many hands make light work.

Planning in this way gives you a a better shot at creating a grassroots organization that can truly impact the things you care about – and help you avoid getting burned out in the process.


You can find out much more about political organization in precincts, churches and online in my “Beginner’s Guide to Grassroots Politics“!

Three reasons for conservative online organization

online organizationGiven that politics is all about people, it’s a natural fit for the Internet and online social networks.

In many ways the Internet is the ultimate “precinct” in America’s politics, in that everyone “lives” there.  The overwhelming majority of registered voters have online access, and huge (and increasing) percentages of them regularly access political information online, which puts them only one step away from taking action – if someone offers them the knowledge and the opportunity.

That’s where you come in.

The fact that so many people are using the Internet for political information and activity means that you should see it as a natural extension of your activism. And while the Internet is becoming an increasingly effective tool, it’s also becoming easier to use, which puts everyone on a more even playing field.

All of the fundamental elements of politics, (identifying, informing and mobilizing), have been impacted by the Internet. And as technology continues to change it will have increasing political applications, which means that you need to make an effort to use that technology in order to be as effective as possible.

Three benefits of online organization:

1) Easy organization:

The Internet can aid your organizational efforts by allowing your supporters the opportunity to engage with your cause or campaign without having to come to a headquarters or go to a meeting. It makes it easy for you to be “found”, allows them to participate on their own terms, and lets them easily and more effectively “spread the word” to others they know.

The Internet also makes it incredibly easy to do one of the most important preliminaries to grassroots organization – identification and recruit supporters. You can’t really do much in the way of organizing people until you have identified “who” cares about your issue, and you get this done with simple sign-up forms on a website, or even with free online petitions.

2) Easy communications:

Communications is key to being able to inform and mobilize supporters to take action. Whether it’s websites, social media or email newsletters, the Internet makes it easier for you to provide important information to your supporters, and makes it just as easy for them to share it with others.

This also better enables you to inform bloggers and members of the “mainstream media” that may want to cover your efforts or provide “rapid response” to misinformation. The more of YOUR information that’s available online, the better you can help fill a factual vacuum that would potentially be filled by your opposition.

3) Simple fundraising:

Online organizing can aid with fundraising simply by providing a central place where supporters can make a contribution.

Once you’ve got a fundraising page, you can link to it in email, on printed material, on Facebook, Twitter, etc. Services like GoFundMe are great for most ad-hoc campaigns, or others like Anedot offer a cheap but more professional looking option for more involved efforts. They can also make fundraising viral, as it’s easier for your supporters to share a fundraising link with others, along with a message encouraging them to make a donation.

What to do?

You can approach online activity in one of two ways: either as an addition to what you want to do with an “offline” organization effort (such as precinct or church based), or as your only method of organization.

Good online efforts can help enhance and increase the productivity of your “offline” efforts, such as recruiting volunteers, sharing information, coordinating action and raising funds.

Whichever route your organizational efforts may take, you should plan to use the Internet as an integral part of your communications, organization and fundraising efforts.


(Get more tips like these in my “Grassroots 101 Training Series“.  Check it out!)