Ten Trump Election Lessons

There are always lessons that we can learn from the results any election, but when one is the most stunning upset in US political history we really need to pay attention. Here are the first lessons that come to mind: 1) Money isn’t what it used to be. Trump won spending about five dollars per […]

Know Your Environment

Before you can put together a good plan for any type of campaign, you have to have good information. That means that you need an honest evaluation of the things that will have an impact on the campaign and its ability to succeed. In other words, you need to know your environment. It’s like the […]

The Fundamentals of Political Campaigns

It’s a fundamental truth of politics that if you don’t win, you can’t govern. You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. With that being the case, it’s critical that conservatives know the […]

Issues Win Campaigns

Whether you’re running a grassroots organization, a lobbying campaign or an election campaign, issues matter. As legendary South Carolina political consultant Lee Atwater used to say “Issues win campaigns”, and he was exactly right. Issues win campaigns because campaigns are about people…and people are moved by issues. Issues can be used to unite voters behind […]

Three Fundamentals of Political Campaigns

It’s a fundamental truth of politics that if you don’t win, you can’t govern. You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. With that being the case, it’s critical that conservatives know the […]