Archives for communications

How to Frame the Debate

Frame the debateHave you ever noticed in the Bible that, whenever he was accused or interrogated by his opponents, Christ almost always answered them with a question?

When it comes to political debate, there’s a lot to learn from that example. It’s a way of “framing the debate”, which helps you strategically present issues in terms that help shape the debate in your favor.

Politically speaking, it’s a way of controlling the ground that you fight on instead of debating or fighting a campaign on the opposition’s terms. When you do that, you let them frame the debate instead of you – and it usually makes you look defensive.

Go on the Offensive

Framing the debate helps you go on offense. And for conservatives, the best way to do that is to get to the “heart of the matter”, which is usually the liberal’s Achilles’ heel on any issue.

Use terms that help frame your issue in a positive light and put your opposition on its heels.

For example, on abortion, focus on the life of the unborn “child” and its right to life, not the “choice”; on education, focus on providing the “choice” for a better education; on the death penalty, focus on “guilt” and “justice”; on guns, focus on the right to “self-defense”, etc.

Keep the spotlight on the victim, (or the potential victim). Who’s being harmed, or will be? And why is the opposition OK with that? Make them defend it.

If you fail to focus on the heart of the matter, you’re more likely to get sucked into a debate that is centered on the liberal (read: humanistic) world view, which means that you end up fighting on their terms. Sort of like being asked, “When did you stop beating your wife?” There’s no way to respond that doesn’t make you look bad.

Responding to an attack

Keep in mind that framing the debate is easier when you are the one who starts the debate. But if you are responding to an attack, the same principle still applies. Frame the debate by “re”-framing it. In other words, pivot by interrogating the opposition in a way that redirects the conversation back towards the heart of the matter.

Once the debate is re-framed you can discredit their arguments.

Remember, when you control the debate, you control the ground you fight on and keep your opposition in a position of weakness. And you increase your odds of success.

Frame the debate!

Build a Communications Resources List

communications resourcesWhether you’re running for office, helping someone else run, or lobbying an issue with your local government, it’s not enough to have the best ideas, or even good ideas. You have to be able to communicate them in a way that reaches and educates people so that they can potentially take action.

Without that, you’re nowhere.

In order to communicate, you need to have access to the “means” of communication. Whether it’s a direct mail list, an email list or a million dollars to run TV and radio ads, it comes down to what your resources are and how many people they can reach. (Remember, politics is spelled P-E-O-P-L-E).

So, what are they?

Build a Communications Resources List

This is where you need to take a moment and do a “resources inventory” check.

What do you currently have access to? What are you likely to get access to? How many people can those resources reach? Who do you know who sympathizes with you and what resources do THEY have access to? How can you get them to help you promote your effort?

resources listDon’t forget about asking elected officials you may be close to, or who may also be working on your issue to share a link to your content on their Facebook or Twitter pages.

Whether it’s email lists, mailing lists, Facebook, Twitter, etc., it all counts. So identify it all – then add it all up.

A good campaign plan will try to get the greatest benefit out of all available resources. Making a specific inventory increases the odds that you won’t overlook resources you could have used to get your message out and reach people who otherwise aren’t connected to you, your campaign or your issue.

The point is that you’ve probably got access to more resources that you think. So take some time and take inventory.

How to Create a Simple Communications Plan

0 MTEtMTUwLmpwZw==A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as often – and in as many “places” – as it takes to penetrate people’s minds, impact the way that they think and cause them to take action.

If you can’t do that then you’re wasting your time.

There are several simple steps to a good communications plan, but one of the first things to remember is that you need to WRITE IT DOWN. It doesn’t help you to spend time figuring out what, where, how and when to say something and then not have it written down so that you can refer to it later and make sure that you’re staying on track.

Think of it as a road-map. Without it, it’s easy to get lost and waste a lot of time and resources.

Key Elements of a Simple Communications Plan:

Think about and determine each of these separately, then put them together and you’ve got a simple but effective communications plan for any campaign, organization or lobbying effort. If you need to adapt and change it later as you go along, fine. Just be sure to keep it written down and easy to understand.

Follow the links above to get some simple tips on how to use many of the most common tools for communicating your message.

Remember: fail to plan, plan to fail!