Build a Communications Resources List

Whether you’re running for office, helping someone else run, or lobbying an issue with your local government, it’s not enough to have the best ideas, or even good ideas. You have to be able to communicate them in a way that reaches and educates people so that they can potentially take action. Without that, you’re […]

Go on Offense for More Effective Political Messaging

Whether you like it or not, in politics, the aggressor usually shapes the debate. This means that, in terms of political messaging, it’s best to be on offense so that you can advance your agenda on your own terms and on your own schedule. The reverse scenario is that you get blindsided and are forced […]