How to Develop a Message

When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message – whether to a group of people, the media, or both. But in order to cut through the clutter of competing messages and communicate in a way that will make a difference, […]

How to Write Great Letters to the Editor or Op-Ed Columns

Ever get an itch to let people know what you think on an issue you care about? Ever thought about writing it down and sending it to a newspaper to be published? You can do this with “letters to the editor” (LTEs) and guest op-eds (or columns). It’s not difficult, and can be more influential […]

How to Cut through the Clutter and Communicate a Clear Message

When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message, whether to a group of people or to the media – or sometimes both. But in order to cut through the clutter of competing stories and messages and communicate a clear message […]

How to Frame the Debate

Have you ever noticed in the Bible that, whenever he was accused or interrogated by his opponents, Christ almost always answered them with a question? When it comes to political debate, there’s a lot to learn from that example. It’s a way of “framing the debate”, which helps you strategically present issues in terms that […]

How to Create a Political Elevator Pitch

Just as every business needs to “sell” something, politics and public policy is about sales too. And people respond (or not) to political messages in pretty much the same way that they do to any other sales pitch. Good messages that are relevant are more likely to cut through the clutter. Bad messages get tuned […]