Archives for communications

Build a Communications Resources List

communications resourcesWhether you’re running for office, helping someone else run, or lobbying an issue with your local government, it’s not enough to have the best ideas, or even good ideas. You have to be able to communicate them in a way that reaches and educates people so that they can potentially take action.

Without that, you’re nowhere.

In order to communicate, you need to have access to the “means” of communication. Whether it’s a direct mail list, an email list or a million dollars to run TV and radio ads, it comes down to what your resources are and how many people they can reach. (Remember, politics is spelled P-E-O-P-L-E).

So, what are they?

Build a Communications Resources List

This is where you need to take a moment and do a “resources inventory” check.

What do you currently have access to? What are you likely to get access to? How many people can those resources reach? Who do you know who sympathizes with you and what resources do THEY have access to? How can you get them to help you promote your effort?

resources listDon’t forget about asking elected officials you may be close to, or who may also be working on your issue to share a link to your content on their Facebook or Twitter pages.

Whether it’s email lists, mailing lists, Facebook, Twitter, etc., it all counts. So identify it all – then add it all up.

A good campaign plan will try to get the greatest benefit out of all available resources. Making a specific inventory increases the odds that you won’t overlook resources you could have used to get your message out and reach people who otherwise aren’t connected to you, your campaign or your issue.

The point is that you’ve probably got access to more resources that you think. So take some time and take inventory.

How to Create a Simple Communications Plan

0 MTEtMTUwLmpwZw==A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as often – and in as many “places” – as it takes to penetrate people’s minds, impact the way that they think and cause them to take action.

If you can’t do that then you’re wasting your time.

There are several simple steps to a good communications plan, but one of the first things to remember is that you need to WRITE IT DOWN. It doesn’t help you to spend time figuring out what, where, how and when to say something and then not have it written down so that you can refer to it later and make sure that you’re staying on track.

Think of it as a road-map. Without it, it’s easy to get lost and waste a lot of time and resources.

Key Elements of a Simple Communications Plan:

Think about and determine each of these separately, then put them together and you’ve got a simple but effective communications plan for any campaign, organization or lobbying effort. If you need to adapt and change it later as you go along, fine. Just be sure to keep it written down and easy to understand.

Follow the links above to get some simple tips on how to use many of the most common tools for communicating your message.

Remember: fail to plan, plan to fail!

Religious Liberty and Republican Opportunity

church and stateThe recent battles over religious liberty in Indiana and Arkansas demonstrate an ironic truth: that we are actually debating whether or not you can be forced to violate your faith in a country originally settled by people looking for the freedom to practice their faith.

Let that soak in for a minute.

The hysteria was truly something to behold. Liberals descended on Indiana and its politicians like flying monkeys from The Wizard of Oz. Protesters stormed the state capital. Reporters ambushed flat-footed politicians and business owners. Corporations pontificated. Democrats huffed and puffed. Social media melted.

The source of all the fuss was passage of state-level versions of the federal Religious Freedom Restoration Act, simply mandating that government must have a “compelling interest” to infringe on religion (a higher legal standard), and that it must use the “least restrictive” means possible whenever it does.

The federal version was probably the most bi-partisan, (nearly) unanimously passed law in modern American history (435-0 in the House and 97-3 in the Senate) and signed by Bill Clinton no less in 1993. Congress can’t generate that much bipartisan support for a resolution declaring water to be wet, but there it is, in all of its “hate mongering” glory.

The liberal claim is that such laws are just a tool to discriminate against gays, but the unavoidable fact is that allowing people of faith to decline to participate in something that violates their faith (like a gay wedding) in a country whose First Amendment guarantees the free exercise of religion is NOT discrimination. (And just how do you “discriminate” against an activity?)

As usual, the liberal hypocrisy was delicious. Democrat Governor Dan Malloy of Connecticut jumped to criticize and join a “boycott Indiana” movement despite having the same law in his own state. Many of the corporations who jeered the loudest do business in countries that not only lack religious freedom, but where women and homosexuals have NO rights whatsoever.

The Forces of Intolerance

Of course the media knew this, but chose to ignore it. Scalps had to be taken. The forces of “tolerance” now demand that government enforce their views on everyone else, and they eagerly engage in the public-relations lynching of anyone who disagrees. They have no “tolerance” for unconformity.

As Pat Buchanan put it years ago, “If we’re going to have tolerance in this country, then there has to be tolerance for the views of the majority”. But it’s truly amazing how far and how quickly things have degenerated. On the issue of gay marriage, we have gone from “just civil unions”, to so-called “marriage equality”, to “you WILL celebrate and serve” and “You will NOT publicly object”

Christian businesses are being sought out for legal retribution. Employees and even CEOs have lost their jobs simply because they contributed to referendums calling for the traditional definition of marriage. Individual supporters have even had their home addresses posted online to make organized harassment even easier.

It’s all straight out of Saul Alinksy’s “Rules for Radicals” liberal play-book: “Rule 12 – Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.”

Sound familiar? They’re working to isolate religious conservatives – particularly evangelical Christians – and marginalize them and make them toxic to others in order to chill public advocacy and philanthropy on their behalf. To make it difficult for them to live their faith and openly operate in polite society or even earn a living.

Republican Opportunities

You really have to wonder when Democrat leaders will get a little worried about their minions taking this whole anti-religion thing too far, considering the fact that religious Americans have been leaving their party for years (most recently including white Catholics). But if the party whose national delegates booed having a reference to God in their platform in 2012 wants to officially become the anti-religion party, Republicans should help them by reminding pro-faith Americans every chance they get.

The point is that religious liberty is an incredible political opportunity for Republicans, if we will learn how to make the most of it. Lesson one is to know how to talk about the issue. And lesson two is to actually talk about it. Often.

We need to recognize that liberals have won their major political battles by turning someone into a victim and winning the sympathy of Americans in the political mushy-middle. The media pounces, businesses cringe and politicians cave. It’s a familiar pattern. But now we have the opportunity to turn the tables and use the same tactic to great effect by framing the debate around our own victims.

Republicans should remember that polls show a clear majority (over 70% in the latest Rasmussen poll) favoring the rights of Christian business people to live out their faith in the course of their business and not be made to choose between their faith and their livelihood.

They should remember that tens of thousands of Americans responded with over $840,000 in less than 48 hours for a small pizzeria when it was threatened by the liberal grievance machine. How many politicians who trip over themselves to chase donors are paying attention?

They should remember that religious conservatives are their most loyal supporters, and that the estimated forty to fifty million unregistered and/or nonvoting evangelicals on the sidelines are the largest untapped reservoir in American politics. But they have to be engaged on an emotional level.

The Republican platform should continue to stand for traditional values and liberty, and grassroots conservatives should organize to reject the certain coming attempts to water down its support for the traditional definition of marriage. If that happens, we lose. Which is precisely why the liberal media will beat the drum for it next year

Elections are about math. They’re about addition and the leverage (or multiplication) you get when your base is fully engaged and truly energized. In 2008 and 2012 that wasn’t the case. The opportunity for Republicans in 2016 is clear. If religious liberty isn’t a political hill for Republicans to fight and win on, then no such hill exists.

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Let’s be clear, for people of faith, “religious liberty” is quickly becoming the “OK, take the culture and the country and just leave me alone” position. It’s the last stand. There’s really nothing else to lose after that. It’s the terms of our surrender in the culture war. The place where we hope to make a stand and then grow and regroup for the future.

In a way, it’s kind of the same position that the original American pilgrims had. They gave up trying to live their faith at home, so they left home and came here. And several hundred years later, here we are, but with no “new world” to go to.

The other side will never accommodate. It’s time to fight or else.