Go on Offense for More Effective Political Messaging

Whether you like it or not, in politics, the aggressor usually shapes the debate. This means that, in terms of political messaging, it’s best to be on offense so that you can advance your agenda on your own terms and on your own schedule. The reverse scenario is that you get blindsided and are forced … Read more

How to Frame the Debate

Have you ever noticed in the Bible that, whenever he was accused or interrogated by his opponents, Christ almost always answered them with a question? When it comes to political debate, there’s a lot to learn from that example. It’s a way of “framing the debate”, which helps you strategically present issues in terms that … Read more