Just as every business needs to “sell” something, politics and public policy is about sales too. And people respond (or not) to political messages in pretty much the same way that they do to any other sales pitch. Good messages that are relevant are more likely to cut through the clutter. Bad messages get tuned … Read more
It is one thing to identify other people who care about the same things as you do, but an uninformed group of people, no matter what the size, isn’t well equipped to have much of an impact on anything. They’ve got to be informed. Here are some basic steps you can take to informing conservatives … Read more
When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message, whether to a group of people or to the media – or sometimes both. But in order to cut through the clutter of competing stories and messages and communicate a clear message … Read more