How to Target Your Grassroots Lobbying Efforts

One of the most important questions to answer before starting any grassroots lobbying campaign is “who” are you going to lobby?  In pretty much every campaign there is a limited amount of time and resources available, and you want to get the most out them both.  That means targeting them where they can make the […]

HOW to Have Meetings that Matter

It’s hard to have an organization without meetings, and you can’t have meetings without people. But meetings that aren’t organized or run well can be one of the quickest ways to kill interest and run people away from any organization. As I have mentioned several times, “politics is people” – and if you can’t attract […]

How to Push Your Message

Whether you’re pushing a single issue, a lobbying campaign, or working for a candidate (or you are a candidate), it doesn’t make much sense to develop and package a message and then not try to push it out the door. It’s sort of like having a better mouse-trap and not letting anyone know about it. […]

How to Package Your Message

In politics, it’s one thing to know what you want to say, but it’s another to put it all together in a way that helps you have an impact. And that means message packaging. It’s all about different techniques of “How” you will distribute your message in different formats for different purposes and mediums. Here […]

Religious Liberty and Republican Opportunity

The recent battles over religious liberty in Indiana and Arkansas demonstrate an ironic truth: that we are actually debating whether or not you can be forced to violate your faith in a country originally settled by people looking for the freedom to practice their faith. Let that soak in for a minute. The hysteria was […]