A successful campaign starts with a clear plan.
Whether you’re working to elect a candidate or advance an issue, planning ahead saves time, avoids unnecessary headaches and improves your chances of success.
Remember, “if you fail to plan, you plan to fail”.
This is not about “running” a campaign, but how to plan one – and how to do the research and make the evaluations that you need to make in order to decide what kind of strategy and tactics you should use.
So, where do you start?
That’s what this book is about. It’s written to help you go through a step-by-step process of doing the things you need to do, in the general order you need to do them, to develop a plan for your campaign.
You’ll find practical guidance laid out in clear, easy-to-follow steps.
You get the lessons learned from over 35 years of experience for just $19.95!
Having a plan makes a difference!
Once you have a plan, you’ll know what comes next, which actions matter most, and why you’re taking them.
This book breaks campaign planning out into five basic areas:
- Evaluation: How to determine the factors that relate to your objective (how things impact “winning”)
- Research & Targeting: How to analyze your capability of achieving the results you want (based on the research that you do)
- Strategy: How to develop a strategy that maximizes your strengths and their weaknesses
- Tactics & Implementation: How to determine what tactics to use and when
- Regular Review: How to evaluate and review the plan and your progress on a regular basis
Start with the included Planning Checklist and work through it one step at a time.