Grassroots Tips

How the Legislative Process Works

Legislative ProcessLegislating is a messy business. As Otto Von Bismarck once said, “Laws are like sausages, it is better not to see them being made”. But it’s a messy business because it involves people who represent lots of other people with different points of view. And this process has to accommodate them all.

There are a lot of moving parts (and people), and many steps along the way that an idea must take before it can become a law. The result is that it is more difficult to change things than it is to defend the status quo. But knowing how the process works will make you be better equipped to have an influence on the things you care about when the time comes.

Here’s a basic breakdown. Generally speaking, the legislative process begins with an idea or a concern, which might have been passed on to a lawmaker by someone in the general public, or initiated by the lawmaker themselves.

The Federal and State Level:

Committees: The vast majority of legislative work is done on committees. As soon as any measure is introduced by any lawmaker it is usually assigned to the appropriate committee that deals with that subject matter. Public hearings begin here, changes are made, and delays or even defeats are possible.

In most cases committees are where legislation dies, as most bills never make it out. If you have lawmakers friendly to your cause on the committee, they may be able to either help “kill” a bill you don’t like by keeping it bottled up in committee, or help get it passed out to the “full body”.

At this point in the process, members of the committee considering the bill you’re concerned about are your targets for grassroots lobbying pressure. Committee Chairman are even more valuable, as they can usually control which sub-committee (if any) the bill may be referred to and whether or not the issue is even heard by the whole committee, (such as deciding whether or when to schedule hearings on the issue, or an actual committee vote). They can also be critical in influencing how other committee members will vote.

As a grassroots activist, you can have an impact at this stage by personally contacting committee members and attending hearings on the proposal and speaking out to help shape public opinion.

The Legislative Calendar: Once favorably recommended by a committee, a bill is scheduled by legislative leaders (usually by a “Rules Committee”) for floor debate by the body. Your involvement at this point could include contacting the key decisions makers, such as the Speaker of the House, Senate President Pro Tempore, Rules Committee members or legislative aides involved in these decisions. Focus on the people controlling the legislation.

Debate and Floor Action: Once a bill passes out of committee it is usually put on a schedule for debate by the full chamber (such as a House or Senate). At this point, all members of the legislative chamber can have an influence on the final outcome by participating in debate, offering and voting on amendments, and then ultimately voting on the bill itself. (At the local level, passage by an entire council or board is usually the end of the process.)

Referral: In cases at the state and national level, where the legislature is divided into two bodies, (House and Senate), when one chamber passes a bill, it is then referred to the other chamber for consideration, where the process starts all over again. This presents you with either another challenge or an opportunity, depending on which side of the issue you’re on, (offense or defense).

Conference: Conference committees are usually comprised of two or three members from each legislative chamber, and are created when there are differences between the versions of a bill passed by both bodies. The purpose is to iron out these differences and submit back to both chambers a version that they think can pass. Because there are so few of them, conference committee members can have a tremendous impact on the final shape of a bill, meaning you can concentrate your lobbying activity on a very small group of lawmakers at this point.

Final Vote: Once the conference committee report is submitted, each chamber will then usually hold a final vote on a bill. If it passes both chambers with a simple majority it is then forwarded to the chief executive, (the President or a governor).

Executive Action: Usually the chief executive is required to take action by a certain time (either with a signature or a veto) or the bill automatically becomes law. Some states allow a “line-item veto,” which enables some provisions to be vetoed without killing the entire bill. If the bill is vetoed, the legislature has an opportunity to attempt to override the veto, (usually by a 2/3’s super-majority). This could make a huge difference to your strategy, depending on whether you’re on “defense” or “offence”. A strong expression of support or opposition at this point could help a chief executive decide whether to sign or veto a bill.

The State Level:

Although the state legislative process is very similar to the federal level, there are some differences. Generally, state legislatures have shorter legislative sessions than Congress, and state legislative officials have either very little or no staff. And the fact that these bodies are smaller and closer to home gives organized conservatives enhanced opportunities for activism and influence.

The Local Level:

While many of the same elements apply at the local level, there can be wide variances in the process in various cities, counties or school districts. The biggest difference from the federal and state level is that there is usually just one chamber to deal with, (a council or a board), rather than two. Of course that means few people to lobby…and officials who are elected from smaller districts and are more susceptible to organized local pressure.

To research how the process works in your area (or for your county or school board), contact your local council or board member and ask for information.

Conclusion

One of the most important things to understand about the legislative process is that it is designed to move slowly…and that’s a good thing! A slow, multi-step process helps prevent the passage of bad legislation. And considering how many bad laws we have on the books despite that fact, imagine how much worse it would be if things moved fast.

From a strategic standpoint, the key thing to remember is that a long process makes it far easier to play defense rather than offense. That means that it is easier to defend the status quo than it is to get something passed. In order for a bill to become law, it must “win” at virtually every step in the process, whereas those trying to “kill” the legislation often only have to win just once.

Knowing how the process works, understanding when, where and how (and on whom) to bring the heat is vital to having an influence on public policy at any level in our system. At each step there are different people who can advance or hinder your cause.

Invest the time in getting to know the players at each step along the way. It will pay dividends later.

The Three Types of Media

types of mediaIf you are involved in politics in any capacity – whether election campaigns, grassroots lobbying efforts, or just actively supporting the things that you believe in – you have a message to communicate.

So how will you do it?

There are three basic types of media for getting any political message out to the public: “social/digital media”, “earned media” and “paid media”. Social/digital media covers online bases like Facebook, Twitter, blogs/websites and viral email. Earned media means just that, you work for it. And paid media is what it sounds like, it costs money.

Which options you might use will have a lot to do with what you are trying to accomplish and what kind of resources you have available.

Social and Digital Media:

Social networks make it easier for a group or campaign to interact with people in the same way that they already interact with one another. They offer a means to not only communicate with supporters, but in a place where they can increase your exposure by “endorsing” you or promoting your content to others and expand your base.

It’s like “word of mouth” advertising for the digital age.

Finally, your profiles or pages on these services, along with any websites/blogs, online groups, email newsletters or downloadable resources that you might have, are known as “owned media”. Since they’re yours, they don’t cost you anything to use, and you don’t need anyone’s permission. It’s worth investing time in building these “owned” resources for current and future use.

Earned Media:

For every campaign earned media is critical. From press releases, op-ed columns, letters-to-the-editor, interviews, press conferences, events, speeches, forums/debates, etc., it all comes into play.

The simple fact is that, other than the work that you put into it, you can’t beat the price – free – which makes it that much MORE important for lower-level races that have few resources to begin with.

Of course the “free” part doesn’t mean that things just happen by themselves. Someone has to put in the time and effort. From writing letters-to-the-editor or guest editorials for the local paper, to arranging events (and encouraging media coverage), to doing media interviews (after someone invested time promoting them) to writing press releases calling attention to your cause…it’s all an investment.

The result can be good (cheap) coverage that you have some control over and that helps get your message out to a larger group of people.

Paid Media:

Paid media can be a powerful tool to get a message out. It can be used to drive a message home because it can be repeated, and it can help overcome low name recognition or negative publicity.

And because you pay for it, you control it.

It can be expensive but effective, and it comes in many forms: radio and television ads, direct mail, the Internet (web banners, rented email lists and paid social media ads), newspapers, magazines, billboards, signs and bumper stickers.

The “broadcast” variety is much more expensive and less targeted. But direct mail and email are more targeted and can be tailored to individuals or groups based on demographics, geography or issue concerns. In other words, they’re customizable, (if you have a database that helps you “know something” about the people that you want to communicate with).

Pretty much the same holds true for internet ad campaigns. Google’s Adwords and Facebook ads offer options that display your message only on targeted sites, targeted content, or sponsored posts that display only to targeted audiences that you choose.

In most lower-level campaigns, you shouldn’t focus so much on paid media that you ignore the other types. View it as an “accessory”, not a necessity.

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Remember, these are just channels. Make sure that the message is effective before you invest time and money in communicating it.

How to Leverage Campaign Contributions

money 2If you have been involved in politics or helped with campaigns for any length of time, then you have learned how important money is to the political process.

The old saying that “money is the mother’s milk of politics” is true, but there’s a deeper truth there than just the importance of money, but rather the importance of “early money”.

Just like a mother’s milk helps a child grow, early money helps a campaign grow. And early money attracts more money, because it helps a campaign build the things that it needs in order to be viable. And people like to invest in campaigns that look like they will win.

So what does this have to do with you?

If you want to have a greater impact over which campaigns are “viable” and have a shot at winning, you can coordinate with other conservatives on which candidates should get “early money”.

There are many large groups that do this on the national level, such as the pro-life Susan B. Anthony List and the pro-abortion Emily’s List, (which actually stands for “early money is like yeast”). But these are large national groups focused primarily on federal races.

What’s needed are groups of conservatives who will work together to leverage campaign contributions on the state and local levels, which get far less attention and fewer dollars.

Start a Donation Group

You don’t have to create any kind of formal group or register with any government entity. Just have a group of like-minded conservatives who decide they want to collectively seek out and raise early money for targeted candidates and encourage other conservatives to support them as well.

Adopt some rules in order to target more effectively. For example:

  • Agree that you want to identify quality candidates in winnable seats – with good long-term political potential, (such as the school board candidate who could probably win a state house seat in the future).
  • Agree that you will only recommend X number of races (in order to concentrate your resources rather endorsing everybody that anybody happens to like). This is critical.
  • Agree on a threshold of support a candidate needs to be on the list, (like three-fourths of the group…or even unanimous support).
  • Agree that everyone will at least give X to everyone on the list or to X number of candidates on the list.

After everyone has made their own contributions, promote the list to others.

Leverage Your Support

Arrange the list in such a way that it has the campaigns’ mailing addresses and website donation links to make it easy for people to contribute. Then send it to everyone’s email lists with a letter of support over all of your signatures. Post it on Facebook and/or a webpage somewhere. Promote it by linking to it in online ads (even Facebook ads). Finally, you could even give your “group” a name if you want it to look more formal.

Keep in mind that most people are too disconnected from politics to make campaign contributions. Further, of the 18% of Americans who actually do contribute, most of those dollars go to federal or state-wide races – where they have the LEAST amount of political leverage.

An effort like this can help convince people to contribute to conservative candidates that they otherwise didn’t know anything about.

Remember, contributing to good candidates is one thing. Contributing to them early is even better. But organizing an effort to get other conservatives to collectively contribute early is best.

That’s real leverage.

Talk to other conservatives you know about starting a campaign donation group and leverage your impact.