Grassroots Tips

HOW to Have Meetings that Matter

groupIt’s hard to have an organization without meetings, and you can’t have meetings without people. But meetings that aren’t organized or run well can be one of the quickest ways to kill interest and run people away from any organization.

As I have mentioned several times, “politics is people” – and if you can’t attract people to get involved to begin with and keep them involved, then you aren’t going to get much done. It’s hard enough to find people who are interested in having anything to do with grassroots politics to begin with, which makes it self-defeating when we subject them to long, boring meetings after we manage to get them into the room.

There are five key words to remember: Do – Not – Have – Boring – Meetings!

If you’re just getting involved and organizing something for the first time, then you’re probably less likely to have bad habits to break out of. But if you’re running a large, formal, preexisting organization, then you need to take a look and see if there are some old habits that may be holding the group back.

It doesn’t matter if your group is five people or five-hundred, BORING kills. Don’t let the necessity of meetings get you in a process that drains interest and frustrates the overall purposes of the group.

All Meetings Are Not Created Equally

Different types of meetings serve different purposes, and you have different purposes that you need to accomplish in order to succeed. You need to attract people, you need to inform people, you need to involve people and you need to organize people and conduct business. And all of those different purposes work better with differently structured meetings.

So what do you do? Before you decide what “type” of meeting to have, know what the objective is. Determine that, then build the meeting and the agenda around it.

And remember that each type of purpose as well as each type of meeting format attracts different types of people. All people don’t like all types of meetings. Everyone doesn’t want to listen to speeches. Everyone doesn’t want to sit through “Roberts Rules” style business meetings. Everyone doesn’t want to do social time.

The point is that you need to make an effort to be sure that the type of meetings that you hold are as diverse as the people that you are trying to attract.

The usual format of: prayer, pledge, minutes from last time, treasurer’s report, chairman’s report, new business, old business, then a speech from someone political is NOT the way to go about attracting new people into an organization. That’s not to say that it doesn’t have it’s place, but the problem is that too many of us typically run ALL meetings that way.

Rotate the types of meetings you have. Do you have regular monthly meetings? What about alternating “business” meetings with “social” meetings/events? Or holding shorter business meetings just before larger social events or meal. Or maybe a quick business meeting, then a meal, then a larger, more public social/informational/recruitment style event?

Remember, make your meeting formats serve the purposes of the group, not the other way around.

Different Meetings Serve Different Purposes:

Have Meetings that RECRUIT

Remember, one of the most important aspects of politics is to recruit other people to the cause. If you don’t attract people to your group or project to begin with, then you won’t get things off of the ground. Have social events. Think dinners, a Saturday breakfast, mixers, pig-pickins, oyster roasts, bands, etc. Throw a big-name politician in the mix if you can to attract more people. Think of it as a sales pitch that describes the problem, your group’s solution and the organization that you want to build.

And don’t forget to focus on doing something to attract young people. Remember, they’re a critical part of the farm team.

Have Meetings that INFORM

You need to have meetings that “new” people can attend and get their feet wet and decide how they want to fit in, without getting bored not bothering to come back to another meeting. Larger “general” informational meetings that describe what the group is about, what you’re trying to do and why, and what you’re trying to find volunteers to help accomplish. Talk about the jobs people can fill. Make the pitch about all the different types of opportunities people have to get involved.

Have Meetings that ORGANIZE

Once people have been recruited and informed, you still can’t really have an “organization” without getting organized. At the most basic level, this is simply a matter of sketching out what areas need to be covered and what needs to get done and then playing a glorified game of “fill in the blank”. Have meetings that focus on fleshing out the organization. Then there’s also the regular “business” meetings that you need in order to keep things organized. Just note that this is only ONE of many types of meetings, so don’t overdo it.

Have Meetings that INVOLVE

Remember the axiom, “good projects build good organization”. So think “project” meetings where everyone knows ahead of time what the point of the meeting is and comes prepared to work or with ideas to contribute. The list of possibilities is as long as the list of things that the group needs to get done in order to be effective:

Activist identification and recruitment efforts to grow the group; updates from elected officials; organizing the group’s grassroots lobbying infrastructure and plugging members into the effort to speak out on important issues when necessary; communications and media outreach, (such as letters-to-the-editor to op-eds); activists training seminars geared around hands-on training from experienced hands on specific needs; candidate recruitment meetings focusing on identifying candidates to run for specific offices and convincing them to run; voter registration project planning; candidate forums; get-out-the-vote strategy planning… The list goes on and on.

Identify the things that the group needs to do, then plan meetings around those specific items.

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Remember, volunteers are at a premium, so don’t run them off. Keep your meeting topics and formats centered around the purposes of the group.

Have meetings that matter.  Do. Not. Have. Boring. Meetings.

How to Develop a Message

message1When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message – whether to a group of people, the media, or both. But in order to cut through the clutter of competing messages and communicate in a way that will make a difference, you need to do a little preparation.

Before You Begin…

Before you develop a message, you really need to be able to address the following points:

  • Know your Goal: “Why” are you saying something? What are you trying to accomplish?
  • Know your Target: “Who” are you going to say it to?
  • Know your Message: “What” are you going to say. Before you develop and refine your message, you need to make sure that you know the subject matter. Are you passionate about it?

When you know the answers to those questions, you’re ready to get started.

Create a Message Map

Creating a “message map” is a simple three-step way to build your overall message.

  1. Gather all the information that’s relevant to your issue (or campaign) and distill your concerns down into bullet points. This will help you think through the process and focus your arguments.
  2. Develop a short headline that describes the essence of your issue (or campaign). Try to make it short enough to be “Twitter friendly”.
  3. Add three or four supporting points, and then some extended points to each of those, (such as including some examples, statistics, stories or news items). A good rule of thumb is to say “three things about three things”…or less if you can!

The result is that all of your content after the main headline (or message) supports that message. The process helps you create an outline (or “map”) for your overall message and will help you further refine it as you go. It will also be a resource later if you need to develop a “theme” for your effort, or as you “package” your message for supporters, the media, print-material or even speeches.

Once you’ve got a good initial draft, then review and refine in in terms of the remaining points in this chapter.

Make it Resonate

Make sure that you describe “why” your message is important in a way that is compelling and relevant to people and fits their value system. People will support an idea (or candidate) that they think can make a difference – or someone who speaks to their values and cares about the things they care about. Remember, a shared concern plus your unique proposal (or qualities) can equal an emotional connection with the audience.

Describe the Key Benefits

Make sure that people understand the key benefits of your position (or the “qualifications” of a candidate). How will your ideas (or candidate) make a difference? What’s in it for them?

Define the Problem to Fit Your Solution

Make sure that you define the problem that your message addresses in such a way that people can easily see how it will be “solved” by the solution or outcome that you’re calling for (or by the unique qualifications of a candidate, if it’s an election situation).

Make it a Choice

A good message will force people to make a choice. It should be framed in such a way that they have only one acceptable choice – yours. Don’t give them an alternative.

Make it Personal

Abstract arguments are not as good as explaining how an issue really impacts people’s lives. Find a victim or a success story that people can relate to and humanize the issue. A victim is a “poster child” who illustrates the problems you want addressed, and a success story illustrates the good things that will happen if your position is successful.

Make it Actionable

Be sure that the message is “actionable” by defining what specific action you want people to take. What do they do after they’ve heard you? And make sure that they can see how the action that you ask them to take will help “fix” the problem.

Keep it Simple and Clear

Muddled messages don’t move people. Keep it simple, clear and to the point so people have absolutely no doubt what it’s about and why it’s important.

Short-Circuit the Opposition’s Arguments

If you understand what your opposition is saying, you will know how to communicate your own message in a way that counters their arguments and undermines their credibility.

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If you’re going to go to the trouble of speaking out for a policy or proposal that you believe in, (or even run a campaign), then you may as well go to the (slightly more) trouble of developing a relevant, clear and concise message that can help you be more successful.

Otherwise, what’s the point?

How to Write Great Letters to the Editor or Op-Ed Columns

Write great letters or columns and get your message out!

Ever get an itch to let people know what you think on an issue you care about? Ever thought about writing it down and sending it to a newspaper to be published? You can do this with “letters to the editor” (LTEs) and guest op-eds (or columns). It’s not difficult, and can be more influential that you think.

Letters to the editor are just short letters submitted to the editor of a publication and (sometimes) printed for everyone to see. Op-Eds are longer opinion pieces (or columns) that in most newspapers appear on the page opposite the editorial page; hence the term “op-eds”.

When most people think about letters to the editor or op-eds, they think about newspapers, but don’t forget that a many news organizations exist online as well, not to mention sites that are just dedicated to political and/or religious news and information from a certain point of view. Also don’t overlook smaller publications, such as local weekly papers and magazines.

The point is that it is a great (and cheap) way to get your message out to your target audience in a medium where you control exactly what is written, (just not whether it gets published). In addition, elected officials usually keep track of what’s being written as another way to keep up with what issues people in their community care about.

Good Op-Eds or Letters to the Editor can:
• Raise your (or your group’s) profile or credibility
• Increase public awareness of the issues you care about
• Mobilize public support for your cause

Submission Tips:

Generally, limit yourself to one subject and be brief. List your concerns and articulate the facts. Work to keep it simple so that it can be easily understood. Don’t base it on emotion. Keep it civil and don’t go on a rampage and vent your spleen. You won’t win any converts that way.

Check the Guidelines

Find the publication’s policies for letters or guest columns. Most newspapers prefer letters under 150 words, and op-ed pieces in the range of 600 to 800 words. Get a sense of what their editors will be looking for by becoming familiar with similar items that they print every day. Try to have an angle that the editor would appreciate, (make sure that it fits with the general focus of the publication).

Be Timely

Keep up with current events and look for opportunities to work a local news angle into what you’re writing. Timing is the key. The more relevant your topic is to current events, the better your chances of being published.

Stay Focused

Space is limited, so the fewer points you’re trying to make the better. If you can’t work your main point into one or two sentences, then you need to refine it. Identify a few points that support your argument and build around them. Be clear about your position. Don’t equivocate. Make an effort to anticipate and refute the arguments of your opposition.

Make Your Main Points First

Get to the point quickly and convince the reader that it’s worth their time to keep reading. Draw them in by making sure that the first paragraph catches their attention. When writing an op-ed, you state the conclusion first. Make your strongest point early, then use the rest of your space to support that point. You can provide some initial background information, but don’t let it overwhelm your article.

Explain Why the Reader Should Care

Put yourself in the place of the reader looking at your article. As you are writing, at the end of every few paragraphs, ask yourself: “so what?” Then answer the question. What will your suggestions accomplish? What should they mean to the reader? Offer specific recommendations. Look for great examples that illustrate your argument, or use personal anecdotes and humor to draw the reader in. Help educate them without being preachy.

Don’t Be Verbose

Use short sentences and paragraphs. Your writing should be crisp, clear, concise and to the point. You want to write in order to be read by the largest audience possible, not drown people in verbiage. Use active, rather than passive language.

Make the Ending Memorable

As mentioned, it’s important to have a strong opening paragraph, but it’s also important to close well. You want a short, strong closing paragraph that neatly, (and memorably) summarizes your argument, (maybe even cleverly restating that point you made in the opening paragraph). Restate your position and call people to action.

Provide Some “About” Information

Provide your standard contact information, as well as one or two sentences describing who you are, what you do, and any other information that you think the editor should be aware of. For example: “Joe Smith is an Anytown, USA based political activist with Concerned Citizens. He can be reached at xxxxxxx”. Make it easy for them to let everyone know who you are and what you’re about.

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Letters and op-eds are a great and inexpensive way of getting a message out and helping shape public opinion.

Any group that works to have an impact on one or more issues should make it a point to have a regular schedule of someone from the group (or a respected person with the same point of view) submitting letters and guest op-eds to the media outlets that reach your target audience.

So go ahead, let people know what you think!