Ever get an itch to let people know what you think on an issue you care about? Ever thought about writing it down and sending it to a newspaper to be published? You can do this with “letters to the editor” (LTEs) and guest op-eds (or columns). It’s not difficult, and can be more influential that you think.
Letters to the editor are just short letters submitted to the editor of a publication and (sometimes) printed for everyone to see. Op-Eds are longer opinion pieces (or columns) that in most newspapers appear on the page opposite the editorial page; hence the term “op-eds”.
When most people think about letters to the editor or op-eds, they think about newspapers, but don’t forget that a many news organizations exist online as well, not to mention sites that are just dedicated to political and/or religious news and information from a certain point of view. Also don’t overlook smaller publications, such as local weekly papers and magazines.
The point is that it is a great (and cheap) way to get your message out to your target audience in a medium where you control exactly what is written, (just not whether it gets published). In addition, elected officials usually keep track of what’s being written as another way to keep up with what issues people in their community care about.
Good Op-Eds or Letters to the Editor can:
• Raise your (or your group’s) profile or credibility
• Increase public awareness of the issues you care about
• Mobilize public support for your cause
Submission Tips:
Generally, limit yourself to one subject and be brief. List your concerns and articulate the facts. Work to keep it simple so that it can be easily understood. Don’t base it on emotion. Keep it civil and don’t go on a rampage and vent your spleen. You won’t win any converts that way.
Check the Guidelines
Find the publication’s policies for letters or guest columns. Most newspapers prefer letters under 150 words, and op-ed pieces in the range of 600 to 800 words. Get a sense of what their editors will be looking for by becoming familiar with similar items that they print every day. Try to have an angle that the editor would appreciate, (make sure that it fits with the general focus of the publication).
Be Timely
Keep up with current events and look for opportunities to work a local news angle into what you’re writing. Timing is the key. The more relevant your topic is to current events, the better your chances of being published.
Stay Focused
Space is limited, so the fewer points you’re trying to make the better. If you can’t work your main point into one or two sentences, then you need to refine it. Identify a few points that support your argument and build around them. Be clear about your position. Don’t equivocate. Make an effort to anticipate and refute the arguments of your opposition.
Make Your Main Points First
Get to the point quickly and convince the reader that it’s worth their time to keep reading. Draw them in by making sure that the first paragraph catches their attention. When writing an op-ed, you state the conclusion first. Make your strongest point early, then use the rest of your space to support that point. You can provide some initial background information, but don’t let it overwhelm your article.
Explain Why the Reader Should Care
Put yourself in the place of the reader looking at your article. As you are writing, at the end of every few paragraphs, ask yourself: “so what?” Then answer the question. What will your suggestions accomplish? What should they mean to the reader? Offer specific recommendations. Look for great examples that illustrate your argument, or use personal anecdotes and humor to draw the reader in. Help educate them without being preachy.
Don’t Be Verbose
Use short sentences and paragraphs. Your writing should be crisp, clear, concise and to the point. You want to write in order to be read by the largest audience possible, not drown people in verbiage. Use active, rather than passive language.
Make the Ending Memorable
As mentioned, it’s important to have a strong opening paragraph, but it’s also important to close well. You want a short, strong closing paragraph that neatly, (and memorably) summarizes your argument, (maybe even cleverly restating that point you made in the opening paragraph). Restate your position and call people to action.
Provide Some “About” Information
Provide your standard contact information, as well as one or two sentences describing who you are, what you do, and any other information that you think the editor should be aware of. For example: “Joe Smith is an Anytown, USA based political activist with Concerned Citizens. He can be reached at xxxxxxx”. Make it easy for them to let everyone know who you are and what you’re about.
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Letters and op-eds are a great and inexpensive way of getting a message out and helping shape public opinion.
Any group that works to have an impact on one or more issues should make it a point to have a regular schedule of someone from the group (or a respected person with the same point of view) submitting letters and guest op-eds to the media outlets that reach your target audience.
So go ahead, let people know what you think!




Lessons from the Obama Backlash
Obama Was the Issue
At the risk of demonstrating a keen grasp of the obvious, Obama was THE issue in this campaign. Republican campaigns were like the gun store with the “Salesman of the Year” poster of Obama over the counter. And he was making the cash register ring.
Liberals tried to suggest that 2014 was an “election about nothing”, but that’s because it was all about their guy, his agenda and the big government that comes along with it. Obama was such an issue that many Democrat candidates wouldn’t admit to voting for him, or even that they supported him and his policies – to which Obama quickly reminded everyone that, yes they did.
Leave it to a narcissist to confirm that it was all about him.
The results speak for themselves. Democrats even lost in deep blue states like Maryland and Illinois…a few of the places where Obama actually dared to campaign. In a happy bit or irony, half of the Senate Democrats who voted for Obamacare are now gone.
If you accept (as Democrats suggested) that Obama had a mandate for “Hope and Change” after the 2008 election, you have to admit that it’s as gone as a goose in winter now.
Republicans Still Need to Define an Agenda
In 1994 Republicans successfully nationalized the off-year elections around an issues based agenda. It worked spectacularly. Then in 2010 and now they succeeded simply by “not being Obama”, which tells you something about how popular Obama is with voters.
But that won’t be enough in the next election. Democrats will continue to run away from Obama like scalded dogs because his ineptness has given the big government their agenda needs such a bad name that they will eventually need to throw him under the bus. That goes double for the next Democrat presidential nominee.
Remember, for liberals, government is never the problem. It is always that someone is just “not doing it right”, or it just needs a little more of your money. The success of their agenda always takes priority, even if that means violating politically correct “ethics” and blaming a guy who happens to be the first black president.
The best way to put forward a national governing vision is to start legislating now, not simply sit back and leave defining an agenda up to the next Republican presidential nominee.
2015 offers the GOP the perfect opportunity to use Obama as a foil to define what they are, and what Democrats are by way of their opposition. They need to demonstrate just who the problem is by piling bill after bill on Obama’s desk – including a repeal of Obamacare – and make him have to keep switching veto pens because they run out of ink.
Gridlockamageddon is Coming!
You think you’ve seen gridlock? You ain’t seen nothing yet baby. You can almost hear it now, the copious wailing and gnashing of teeth in the media and the DC political class about more gridlock and obstruction now that Republicans run both the US House and the Senate.
Even in defeat, Harry Reid set the table with his “congratulatory” statement, saying, “The message from voters is clear: they want us to work together”. Really? If voters wanted a Congress that would “work with Obama”, they must need glasses or they would have voted to put Democrats in control. Instead they voted for Republicans who made it quite clear that they opposed Obama, Obamacare and Obamanomics, and would work to rein him in.
In other words, they voted for what the media will call obstruction and gridlock.
Have you ever noticed that “gridlock” or “obstruction” is usually defined as Republicans not giving Democrats what they want? But if it was gridlock for House Republicans not to work with Senate Democrats and a Democrat President, will it be gridlock for a Democrat President not to work with a Republican House and a Republican Senate? Don’t hold your breath.
The gridlock apocalypse is upon us!
Good Candidates Matter
Much has been made by political establishment types over suggesting that Republicans did well because they kept too many kooky conservatives from being nominated this year. They say the lesson is that when they pick the candidates, Republicans will prevail.
But the fact is that good candidates usually do well (or at least better) regardless of the political environment or what they believe. Being a good candidate who can effectively communicate is divorced from “what” is being communicated, (see: Barack Obama, Bill Clinton).
Republicans fielded high-quality candidates in most races this year, and it clearly made a difference. But don’t let anyone suggest that conservatives don’t make good candidates. Just look at Joanie Ernst in Iowa, and Ben Sasse in Nebraska, both supported by Tea Party conservatives. (See also: Scott Walker, Tim Scott, Rand Paul, Marco Rubio, Ted Cruz, etc.)
It’s just a fact of life that there is large group of people in politics who just want to win, and they and their money gravitate towards quality candidates who look like they can. If conservatives start spending real time focusing on identifying the best candidates to run up and down the ballot in 2016 and start coalescing around them, odds are more of those fence sitters will come along for the ride.
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Enjoy the win…but start getting ready for the next fight.