Archives for Drew McKissick

The Incredible Power of Small Groups in Politics

small groups leverageYou’ve heard the old expression that “two heads are better than one”? Well, it’s true in politics too. In fact, the more like-minded “heads” that you can get together, thinking, planning and working in the same direction, the more leverage and energy you can bring to any project.

Why wouldn’t you try to bring that same strength to bear on political problems (or opportunities)?

If the type of people that we hang out with impacts the course of our personal lives, then it follows that the type of people that we work with to impact the things that we care about influences our chances of political success. Remember, “Irons sharpens iron”.

The Benefits of Small Groups:

  • More skills and resources become available
  • Broader networks of contacts are created
  • Relationships grow stronger
  • Group brain-storming leads to more ideas
  • Action items are developed
  • Group members get encouraged and are held accountable

It’s one thing to have a good group of people that you tend to hang around politically, but it’s another thing to have a specific group of people who come together for a specific purpose.  In other words, it creates leverage.

Why are you together? What does everyone want to accomplish or what do they want to see changed? Does everyone have the same expectations about what kind of time and resources they need to invest in it?

As Solomon put it in Proverbs, “Without counsel purposes are disappointed, but in the multitude of counselors they are established”.

Before You Start a Small Group:

  • Know the purpose – (if everyone’s not on the same page, then there’s no point)
  • Know who you need – (when you know the purpose, it’s easier to figure out “who” you need to recruit…people who are committed to the goal and the idea of having a group)
  • Know what everyone brings to the table – (look for unique benefits…and how they relate to reaching the goals of the group)

Don’t invite everyone just to “build a crowd”. You’ll end up going in ten different directions at once, get nowhere fast and frustrate everyone. The bigger this type of group gets, the more unwieldy it will become. Keep it smaller and more personal. Be selective.

You’re looking for key people who are committed to the cause – all with unity of purpose and clarity about what to do and how to go about it. People with different strengths that benefit the whole. In other words, think of it as a recruiting process for a team.

After You Start a Small Group:

  • Meet Regularly – Not meeting defeats a key reason for having a small group to begin with, so set up a schedule. Maybe you decide to meet for breakfast once a week…or on a certain Saturday every month. Just make sure it’s as often as you need to in order to accomplish your goals, and that it’s something regular (and with time limits) that everyone can plan around.
  • Meet Conveniently – Meet somewhere that allows the group to have the kind of interaction that it needs in order to get things done.
  • Meet with a Purpose – Share information, brainstorm ideas, create projects, make plans and set action items, and hold each other accountable

You’re looking to have regular meetings with a group of people with common goals in order to facilitate organized thought, which leads to thoughtfully organized activity.

If other side projects or even a larger organization is born out of it, fine. In fact that’s part of the point of small groups, to give rise to other projects and opportunities that relate to your goals. But keep the group itself smaller, manageable and focused.

Remember, there really is no replacement for organized, collective thought and action. As Sam Adams put it, “It does not require a majority to prevail, but rather an irate, tireless minority…”

So start a small group and BE that “tireless minority”!

How to Create a Simple Communications Plan

0 MTEtMTUwLmpwZw==A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as often – and in as many “places” – as it takes to penetrate people’s minds, impact the way that they think and cause them to take action.

If you can’t do that then you’re wasting your time.

There are several simple steps to a good communications plan, but one of the first things to remember is that you need to WRITE IT DOWN. It doesn’t help you to spend time figuring out what, where, how and when to say something and then not have it written down so that you can refer to it later and make sure that you’re staying on track.

Think of it as a road-map. Without it, it’s easy to get lost and waste a lot of time and resources.

Key Elements of a Simple Communications Plan:

Think about and determine each of these separately, then put them together and you’ve got a simple but effective communications plan for any campaign, organization or lobbying effort. If you need to adapt and change it later as you go along, fine. Just be sure to keep it written down and easy to understand.

Follow the links above to get some simple tips on how to use many of the most common tools for communicating your message.

Remember: fail to plan, plan to fail!

Key Attributes of Good Conservative Activists and Leaders

As you’ve surely noticed there are a lot of people involved in politics with many different strengths and weaknesses. But what kind do we need MORE of?

What kind of people should you seek out and try to work with? What kind of people should you actively try to recruit and get involved in politics as you (hopefully) help build the conservative farm team in your area? What kind of people should you support for leadership positions (or even elected office)?

The answer is what we need more of in the conservative movement as a whole. Generally speaking, there are three attributes that we need in conservative political activists – whether they are brand new to politics, or have been around forever. People who are principled, passionate and politically savvy.

Principled

Sometimes we are too lax about making sure that the people we work with, recruit or support for leadership are actually principled conservatives. We don’t do good “due diligence”. Why is that important? Because principled conservatives are the kind of people that you don’t have to wonder about when it comes to what they will do or support in a given situation.

Regardless of which particular issue may be their hot-button, principled conservatives have an all-around conservative philosophy, and they’re not the “hi-maintenance” type that you have to constantly worry about or prod to do the right thing.

Needless to say, it saves a good bit of time and energy when you don’t have to worry about people who are supposed to be on your side.

Passionate

In addition to having the right principles, we need people who are passionate about those principles, because if they are passionate they will be persistent. And persistence is a critical key to long-term political success.

Passionate people are can usually be counted on to stick with it and get the job done because they care about something they see as bigger than themselves. They are more likely to sacrifice their time and do things that other people just won’t do because they’re committed. And they won’t “burn out” easily over the long-haul, or wilt at the first sign of resistance or controversy (which is always in abundance if you’re principled).

Politically Savvy

Lastly, and just as importantly, we need people who are politically savvy. People who know how to passionately advocate for their principles in a way that’s more likely to be successful. It’s one thing to believe the right things, and another to be passionate about it, but people who don’t know how to be effective in the political system (or are unwilling to learn) won’t have much success in the long run. They won’t be much help to you or your cause, and it goes without saying that they will certainly make poor leaders.

People who are politically savvy know the “system” and can think strategically, as well as tend to have a good understanding of people and how they will act (and react) in given situations. These are people who can help advance an agenda by organizing others and playing political “offense”.

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Notice that each of these attributes builds upon the others. Someone with principles but no passion or savvy is useless. Someone with passion but no principles or savvy will get themselves (and maybe you) into trouble. Someone who’s all savvy can’t be trusted.

The conservative movement desperately needs more activists and leaders who are principled, passionate AND politically savvy.

Be one. Support others. Help recruit more!