Grassroots Tips

Three points on importance of political organization in churches

Church organization pointsAs I have mentioned before, it’s hard to imagine conservatives being more successful at the ballot box without being joined by even MORE conservatives at the ballot box.

That means that in order to win, we have to do more to identify, educate and mobilize others who think like we do.  And to make the best use of our time and leverage our existing relationships, it makes sense to spend some time focusing on organizing in churches.

Importance of Political Organization in Churches

1) Churches are where the conservatives are

The statistics don’t lie.  Conservatives are more likely to attend church than liberals.  Very conservative individuals attend more frequently.

If you want to look at it from a partisan standpoint, all you need to know is that Romney beat Obama by 20 points among those who attend church at least once a week.

Again, it’s a matter of hunting where the ducks are.

There are hundreds of thousands of churches all across the country that bring their members together every Sunday, and they can have a tremendous impact when they are informed and motivated.

Sadly, people in most churches are little better than others when it comes to the basics of citizenship, such as registering and actually voting on Election Day.  On average, only about half are actually registered, and about half of those that are will cast a ballot in most elections.  Not a recipe for political success.

Given that the average race is usually won or lost by about five percent, the possibilities are obvious.

2) Organize with “Church Contacts”

In order to organize something, somebody has to be in charge, or else not much gets done.  That’s where a church contact comes in.  A church contact is simply someone whose job it is to serve as a point of contact between their church and outside conservative political groups and activity.

The three primary goals of church contacts are:

  1. To identify fellow conservatives
  2. Make sure they are registered to vote
  3. Keep fellow church members informed.

(Get details on “how” to organize churches with church contacts here)

Since politics is cyclical, the activities that a church contact would focus on will vary from season to season.  But whether it’s preparing for an election, or educating people on how to lobby those who have been elected, there’s always something to do.

Once somebody is actually in charge, things are more likely to get done – and people in the church know who to go to in order to stay informed or get involved.

3) Know what churches can and cannot do in politics

As I’ve mentioned before, there’s always a lot of confusion over what churches can and cannot do in politics.  Of course a lot of this confusion is generated by liberals who don’t want to see churches dominated by conservatives get more politically involved.  (Go figure)

The thing to know is that there is a LOT that they can do that most of them currently don’t do.  Most of what pastors and church members hear about it being legally “taboo” is garbage.

Lack of knowledge leads to fear…and that leads to inactivity and ineffectiveness.

That said, it’s important to get informed and know the rules.  So click here for the full list of What churches can and cannot do in politics.

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Remember, politics is all about math, and our job is to focus on addition and multiplication.  That means getting more conservatives involved – and churches are full of them.

Have any other thoughts or experiences with political organization in churches?  Feel free to share in the comments below!

(Get more tips like these in my “Grassroots 101 Training Series“.  Check it out!)

Organizing Churches with Church Contacts

leadership 2So, what are church contacts?  A church contact is someone who serves as a point of contact between their church and outside conservative political groups and activity.

They can help distribute critical and timely information, such as non-partisan voter guides, legislative alerts, legislative scorecards, leadership training, as well as other seasonal political information.

By initiating voter registration drives, petition drives, and offering time-sensitive information, church contacts can help mobilize a large bloc of conservatives to influence the political and legislative process.

The Primary Goals of Church Contacts Are:

1) Identify fellow conservatives in your church

Review a list of the members of your church (via a church directory) and identify those that you know to be conservatives.  Use this information to create a database of identified conservatives for your church.

2) Register individuals in your church to vote

Most churches are little better than the general public when it comes to levels of voter registration.  This makes voter registration a critical function of the church contact, since it’s impossible to be effective in the political system without being registered to vote.

Cross-reference the list of identified conservatives in your church with the county voter registration list to determine who needs to be registered.

3) Keep fellow church members informed

The more informed conservatives are the more effective they can be.  Church contacts should work to provide information about lobbying opportunities, political candidates, ballot issues, petitions, opportunities to get involved in a local political party, as well as how they may be able to participate in other activities you may be planning.

Keep a calendar of important political dates for your area, such as party primaries, general elections, county council or school board meetings, political party meetings, or meetings of other conservative political organizations.

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Remember, politics is cyclical.  Based on which elections are approaching, or what’s happening in Congress, your state legislature or local government, the type of activities a church contacts should focus on will vary.

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(You can find tips like this and much more in my “Grassroots 101: Grassroots Training Series”.)

Five Tools for Conservative Grassroots Organization

grassroots organizationGrassroots organizing is no different than pretty much anything else in life.  If you’re serious about doing anything, you need to make sure you have the right tools to get the job done.

Here’s a handy list of five of the most basic tools you should have at your disposal if you’re going to try and build a grassroots organization at the precinct level that can truly have an impact on the things you care about.

1) A list of all registered voters in your precinct

It’s hard to identify and organize if you don’t know who the registered voters are, (or aren’t), and in order to do that you need a recent copy of the voter registration list for your precinct (or whichever precinct you’re working in).

You can get this from your local election (or voter registration) board.

2) “Prospect” lists

Just like in sales, you make your job of finding the people you’re looking for easier if you have a “warm” list of prospects.

Conservative issue petitions, surveys or membership lists from conservative churches make great “prospect” list for potential conservative activists and voters.  They will make it easier for you to identify registered (and unregistered) conservatives by cross-referencing them with voter registration lists.

The result is that you know who lives in which precincts, and who is registered to vote and you could possibly approach about getting involved in your efforts.  You also find out who isn’t registered, so you can get them registered in the future.

3) Blank voter registration forms

Call your local voter registration office and get copies of your state’s voter registration form, (you may even be able to download it online, depending on where you live). You want enough copies for all of those unregistered conservatives you identified from your “prospect” lists.

If people aren’t registered, they can’t vote.  And if they don’t vote, they don’t count.

4) A map of the precinct

Having a map makes it easier to get an idea of who is where and how to get to them. You should be able to get this from your local planning commission or voter registration office, (or if not, they will probably know where you can).  Try to get one with street lines and names overlaid on it, to make it easier for you to use.

Remember, precincts are the building blocks of all other election districts, so you want to make sure your efforts revolve around individual precincts.

5) A political events calendar

Identifying conservatives and organizing them is one thing, but it is also important to keep them informed.  Set up a calendar to keep track of the dates of party primaries, general elections, special elections, school board, local council elections and meetings, as well as local political party meetings.

Let your people know what’s going on and how they can get involved.

Bottom line: do the basics

This is just a basic list, but that’s the point.  It’s “basic”.  Don’t get too distracted by anything that would keep you from focusing on the basics until you get them done.

(Find out more about grassroots organization in my training series!)