Grassroots Tips

How to Create a Political Elevator Pitch

political elevator pitchJust as every business needs to “sell” something, politics and public policy is about sales too. And people respond (or not) to political messages in pretty much the same way that they do to any other sales pitch.

Good messages that are relevant are more likely to cut through the clutter. Bad messages get tuned out.

When it comes to effectively communicating a message, there are a lot of great lessons from the business world that we can apply to politics. One of them is known as the “elevator pitch”. It’s a condensed way to get a clear and convincing idea or proposal across to someone else in about the time that it takes to ride in an elevator. A quick and succinct summary of what you’re doing, why, and what you want people to do.

What’s the thumbnail version? Why is it important? Can you bottom-line it in thirty seconds or less? In a way that defines a problem to fit your solution, and describes how your solution will fix it? Or, in a way that matters to your target audience?

Outline of a Political Elevator Pitch:

  • Describe your idea, what you’re trying to do or the result that you want
  • Why is it important? Make it relevant to people and their values.
  • Describe the key benefits of your “solution”. What’s in it for them?
  • Clearly state what they need to do. Make it easy and actionable.

Be sure to frame the problem in a way that fits your solution. Be passionate and use “benefit” focused terms. Be concise and clear. Write it down. Read it. Then delete anything that’s not critical.

Remember, the trick is to get all of this across in a few sentences, or about thirty seconds.

Making yourself go through the process of creating a good elevator pitch can help you clarify what you’re “selling” in your own mind, and get a better understanding of the point of view of your target audience.

If you’re going to go to the trouble of speaking out for a policy or proposal that you believe in, (or even run a campaign), then you may as well go to the (slightly more) trouble of crafting a clear and concise message that can help you be more successful.

Otherwise, what’s the point?

How to Get Elected to a Local Political Party Office

Running for leadershipIf you want to have an even greater impact on the things that you care about, serving in a local political party office is another great opportunity to do exactly that.

But you need to keep a few things in mind…

You need to go to the meetings

Begin by showing up for local party meetings and let those who are there know that you are sincere about wanting to get involved. Given the overall level of apathy and how few people actually get involved, they’ll likely be surprised, and they’re sure to appreciate it. Few people are willing to spend the time and energy it takes to rise through the ranks. Those that do are usually successful in the long run.

Sure, meetings can be boring sometimes. But it’s hard to have an organization without meetings. And it’s harder to get people to eventually elect you to something if you’re not “at” the meetings.

Don’t hesitate to pay your dues

In pretty much any type of organization that elects leadership, the best way to move up the ranks is by “paying your dues”. Political parties are no different.

Whether you want to run for local precinct president, or serve on your county or district committee as a committeeman, be a delegate or anything else, it helps if the people who will be voting know that you have paid your dues. That means getting involved and volunteering for whatever is going on that you’re interested in.

Remember, it’s always easier to “lead” (and ask people to let you lead) if you’ve been willing to “serve”.

Parties tend to promote from within

It’s just a simple fact that people tend to support other people that they are familiar with. While it’s true that some people manage to “leap-frog” ahead of others in the political process without paying any dues, it’s not usually the case. And if you’re too ambitious too soon, you can spook long-time members unnecessarily, get isolated and work yourself out of some potential friends and allies.

Take your time. Don’t make enemies if you don’t have to. Study the structure and procedures of the group and look for partners, not opponents.

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Of course, none of this is to say that you can’t “storm the castle” if it’s absolutely necessary, but that requires a lot of work and organization – plus a lot of friends who are willing to work with you. And after it’s over, if you win, you’ll probably have to continually deal with the people that you took the castle “from”. Just keep that in mind.

But the bottom line to remember is that so few people get involved at all that if you’re willing to serve you’ll be in rare company and probably move up the ranks quicker than you think.

Tips For Better Political Activism

politics2So you’re all excited or worked up about some issue, campaign or candidate and you decide it’s time to volunteer and try to make a difference.  That’s great.  But there’s always a risk that you’ll be overzealous, jump in to anything and everything with both feet and soon get burned out.  When that happens, you won’t have much of an impact on anything.

Here are some political activism tips that will help you stick with it and make a difference for the things you care about.

Know why you’re involved

Knowing “why” you’re involved in something goes a long way towards keeping you involved. It’s that thing that will keep you motivated over the long haul. What’s motivating you? What impact do you want to have? How involved do you want to get? Just be a volunteer or become a leader? What skills do you want to learn or what issue do you want to learn more about? Who do you want to get to know?

If the “why” isn’t enough to make you want to “do”, then “don’t. If you don’t know “why”, you either need to figure it out or do something else.

Make reasonable commitments

It’s much better for you and any cause that you’re volunteering for that you be realistic about what you can do. Think about how you can achieve a happy medium between the time you’re really able to contribute and the needs of the cause or campaign that you’re getting involved with.

Don’t over-commit. In the end, it’s your dependability that’s most important.

Get to know everyone involved

Since politics is about people, personal relationships are the glue that holds everything together. So be sure to attend regular meetings and events as often as possible and get to know everyone involved.

Knowing and networking with other likeminded activists will help you be more effective both now and in the future.

Keep a good attitude

Sometimes “somebody” has to do the tedious, menial, “un-fun” work…like delivering literature all over creation, or calling voters you don’t know. But since it has to be done, attitude is everything. This is why you should be careful about “what” you volunteer to do. Make sure it’s the kind of thing that you can do and still keep a good attitude. As a result you’ll be more productive for the things you care about.

If you don’t stay positive about what you’re doing, you won’t last long.

Go the extra mile

People who are willing to give an extra effort and “fill in the gaps” when necessary are essential to making any cause or campaign a success, not to mention sustaining it. If you know why you’re involved and aren’t over-committed, it’s easier to do more when necessary.

People who go the extra mile stand out…and they go farther.

Recruit others

Any group or cause can never have too many volunteers, (and they never do). Share the vision with your friends, family, and others. Invite them to meetings. Send them updates. The more manpower, the better your group or cause will do.

The more conservatives that get involved in our political system, the better off the conservative movement will be as a whole. The more who get involved at the grassroots level, the more who will eventually be in positions of leadership at higher levels.

Be patient and persistent

If you’re not patient, you’ll probably get a bad attitude, won’t last long and won’t be able to keep at it long enough to make a difference. Remember, things don’t always run on your schedule, especially in politics. Also, persistence is the key to long-term political success. Other people quit. Don’t be one of them.

If you’re patient and persistent you’re more likely to make a difference.

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The purpose of this is not to discourage you from getting involved, but to get you to make sure that you volunteer in a way that you’re more likely to enjoy – and that will keep you involved in the long run.