Archives for Drew McKissick

Effective Online Organization Tips for Conservatives

online org1Whatever your issue, campaign or quest to just speak out and make a difference, if it’s important enough for you to organize or participate “off-line”, then you need to get active “on-line” as well.

Here’s a quick review of some of the most fundamental online organization tips:

Create a “Home-Base”

Use either a complete website or a blog (such as with WordPress or Blogger), a free online group (such as Google, Yahoo or Ning) or a free online campaign, (such as Aktnow).

This gives you a central location where people can find you and that you can link back to in your offline and online activity.  It’s also important for potential supporters to have a place where they can “sign up”, whether it’s an email subscription, a petition or some other type of “join us” form.

Promote Your Content

What good is it to create content to promote your cause that nobody ever sees?  Once you’ve gone to the trouble of putting good content together, give it a chance by sharing it.

Use email and social networking to push your content to others and expand your network.  For example, you can use services such as Twitterfeed or Socialoomph to automatically push content from a blog or other website to a Twitter or Facebook account.

Leverage the Internet

Choose online activities that will compliment and enhance your offline activities.  For example, if you’re trying to identify other potential supporters, then try promoting an online petition.  Just want to communicate with supporters?  Set up an online newsletter with a service like Constant Contact or Mad Mimi, (there are lots of others available with really low rates…some even free if your list is under 2,000 contacts).

Get Social

Like it or not, social media is here to stay because that’s “where the people are” – at least in an online context.  And since politics is people, you need to be there too.

Create social network profiles, (ex. Facebook & Twitter), and link them to your home-base.  Let your supporters know you’re there.  These services expose you to individuals who most likely would never otherwise see your content.  And they can help with recruitment, as others can see your content being promoted by people they may know, (essentially giving you a referral).

Multiply Your Efforts

Don’t try to do it all yourself. Involve and coordinate with others.  Be sure to actively request that supporters forward and promote your content or links via email, Twitter and Facebook.

The more people you have contributing content and/or promoting your content, the faster you’ll grow and the better your chances to make a difference.

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You can get more online organization tips in my Grassroots 101 Training Series.  Check it out!

Time for a National Conversation on Liberty

libertyAfter every media sensationalized incident of racism, gun violence, or fill in the blank, we are told by our betters that it’s time for a “national conversation” on the subject.  This usually seems less about actually having a conversation and more about giving them a sense of moral superiority.

But if information is power and, as Lord Acton put it, “power corrupts”, we need to think very carefully about the power that we are handing over to government without demanding a national conversation on liberty.

It should be a conversation with Americans making informed decisions about what’s important to them, not secret edicts by politicians and bureaucrats who are quick to create systems that grow out of control and prove impossible to stop once in motion.

Each day seems to bring new stories of abuse.

A Washington Post report detailed how the government has secretly been paying tens of millions of dollars to tech and internet companies to underwrite the ability of the government to use these services to spy on everyone – not just terrorists.

The Wall Street Journal reported that employees and contractors of the NSA have been found to use the agency’s capabilities to spy on their own potential “love interests” and former spouses.  Call if cyber-stalking on steroids.  And just a week ago we found out that the government’s own secret reports document that the NSA had broken privacy rules nearly three-thousand times in the last year alone.

A recent CNET story details how the FBI has developed new custom “port reader” software that it is trying to force all Internet service providers to install in order to give them access to Internet data in real time.  (Who needs the NSA when you can wiretap the whole Internet yourself?)

To add insult to injury, the administration is petitioning the Supreme Court to review a case that could give government the right to search your mobile phone without a warrant.  When you consider that most mobile phones are now linked to the same data and applications of the average computer, the government’s ability to go through it without a warrant is effectively no different than being able to walk into someone’s home or office and go through their computer files at will.

This isn’t what our Founding Fathers had in mind when they wrote the Fourth Amendment’s language about being “secure in their persons, houses, papers and effects”.

As a result of the growing scandal, Obama has done what folks in Washington usually do when they want to defuse a political problem: appoint a committee.  The new panel is comprised of leaders from the intelligence community as well as White House staffers, and will take a look at how the NSA spies on Americans and then let us know if there is anything to be worked up about.  Fox, meet hen-house.

Of course all of these new revelations come several weeks after a coalition of conservative Republicans and liberal Democrats in the US House came within twelve votes of passing a resolution to prohibit the NSA’s collection of “bulk data” on Americans unless they were under suspicion of terrorism.

Clearly it’s time for another vote on the subject.

Why is it illegal for the CIA to operate domestically (a wise precaution), but not for the NSA to spy on Americans domestically and share that information with other government agencies?  And who’s to say these programs can’t be focused on something other than potential lovers and be used for blackmail, or to spy out financial secrets and make big bets in the markets?  The list of potential abuses is endless.

There needs to be someone in this process whose job is to protect the privacy and liberty of the very people who are paying the tab.  Some sort of congressionally appointed special counsel who can review all activities, report to Congress and even prosecute abuses.  The current “trust us” arrangement doesn’t cut it.

Whatever reforms and restrictions are put in place need to be imaginative and lay down clear principles that apply no matter what the technology of the day may be.  To set out in certain terms that it is illegal for any agency of our government to spy on us (individually or collectively) or to collect personal information on Americans without their consent or a specific, individualized warrant from a judge – which was the exact intent of the Fourth Amendment.

Anything less is not only an invitation but an admission that this is exactly what will happen.

It’s time that we start having that national conversation.

What Effective Lobbying Looks Like

effective lobbyingEver complain about your point of view not being reflected in government?

Before you complain, make sure it’s not your fault.

Our form of government – representative self-government – relies on the feedback and involvement of citizens in order to actually “represent” them.  That means you help government operate more effectively (for you!) by contacting elected officials on a regular basis – whether they like it or not.

But when it comes to contacting elected officials, just remember the old adage that “it’s not what you say, but how you say it”.

How you say something can be just as important as what you say.  As Hubert Humphrey put it, “The right to be speak does not necessarily include the right to be taken seriously”.  If you have something important to say about government, take the time to say it in the most effective way possible.

Effective Lobbying Plays on How They Think

To understand how to lobby effectively it helps to get inside the mind of an elected official, (despite how scary that may seem with some politicians).  Generally they’re overly concerned with their next election, which means they’re constantly trying to get a handle on what voters think.

That’s where effective lobbying – (and YOU) – comes in.

The Tip of the Iceberg

Many legislators get a sense of their district through what could be called the “iceberg phenomenon”.   They represent thousands of people and, since they can’t get to know them all, they tend to look at people they come in contact with as representing “the tip of an iceberg” – and they don’t want to be the Titanic.  For example, if twenty people write their office asking them to vote against a particular bill, they think that there must be hundreds more who feel the same way but just didn’t write.

As a grassroots activist, this gives you a tremendous opportunity.  By joining together with others in a combined effort, you can have an impact that far exceeds your numbers.

Spontaneity Counts

A natural consequence of the iceberg phenomenon is that the more spontaneous the contact, the greater the impact.

If a grassroots campaign looks orchestrated, (such as a petition drive), it may tend to be discounted.  The town hall meeting and the grocery store illustrate the point.  If three people ask a question about tax increases during the open-ended question and answer time at a town hall meeting, a legislator will think that a lot of people are concerned.  But if three people stop them in the grocery store to ask about tax increases, they think “everyone” must be talking about it.

Personal is Better

The more personal the contact is, the more effective it will be.  For example, a stack of thirty postcards can be viewed as just “pieces of paper’, but thirty people at a meeting, (or showing up at their office), creates a more vivid and lasting impression.

Make it personal, but be polite.

Of course this doesn’t mean that if you engage in effective lobbying, then everything government does will suddenly start swinging your way, especially since there are other opinions out there besides yours.  But it does mean that YOURS will at least be heard…and be added to those of people who think like you do.

Don’t make it easy for them to ignore your views.

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Have any thoughts or lobbying experiences of your own to share?  Add them in the comments section below.