Archives for Drew McKissick

How to Create a Political Elevator Pitch

political elevator pitchJust as every business needs to “sell” something, politics and public policy is about sales too. And people respond (or not) to political messages in pretty much the same way that they do to any other sales pitch.

Good messages that are relevant are more likely to cut through the clutter. Bad messages get tuned out.

When it comes to effectively communicating a message, there are a lot of great lessons from the business world that we can apply to politics. One of them is known as the “elevator pitch”. It’s a condensed way to get a clear and convincing idea or proposal across to someone else in about the time that it takes to ride in an elevator. A quick and succinct summary of what you’re doing, why, and what you want people to do.

What’s the thumbnail version? Why is it important? Can you bottom-line it in thirty seconds or less? In a way that defines a problem to fit your solution, and describes how your solution will fix it? Or, in a way that matters to your target audience?

Outline of a Political Elevator Pitch:

  • Describe your idea, what you’re trying to do or the result that you want
  • Why is it important? Make it relevant to people and their values.
  • Describe the key benefits of your “solution”. What’s in it for them?
  • Clearly state what they need to do. Make it easy and actionable.

Be sure to frame the problem in a way that fits your solution. Be passionate and use “benefit” focused terms. Be concise and clear. Write it down. Read it. Then delete anything that’s not critical.

Remember, the trick is to get all of this across in a few sentences, or about thirty seconds.

Making yourself go through the process of creating a good elevator pitch can help you clarify what you’re “selling” in your own mind, and get a better understanding of the point of view of your target audience.

If you’re going to go to the trouble of speaking out for a policy or proposal that you believe in, (or even run a campaign), then you may as well go to the (slightly more) trouble of crafting a clear and concise message that can help you be more successful.

Otherwise, what’s the point?

Free Speech Hypocrisy

free speech hypocrisyWhen it comes to free speech and the liberal hypocrisy that surrounds it, last week added two towering examples to an already impressive list.

In Washington, DC the Supreme Court held that the current cap on the aggregate amount that any one American can give to political candidates in an election cycle is unconstitutional, (but left in place the $2,600 per candidate limit).

The Court continued where it left off in the Citizens United case several years ago in loosening the restrictions on giving and expanding the doctrine that money is indeed “speech”, especially for political purposes. Of course everyone who paid attention in history class (if your school still has that) knows that freedom of political speech was what most concerned the men who wrote and ratified the First Amendment.

Liberals and naïve campaign “reform” advocates proceeded to have the requisite conniption fits, claiming that money is not speech, but if that is the case then why do they ask for money to fund their own campaigns? Precisely to get their “speech” heard by more people.

If a citizen speaks in the forest without a microphone, a video camera or an ad budget, does he make a noise? The simple fact is that “speaking” can cost money, especially if you want to be heard by a lot of people, or very often. And since the First Amendment doesn’t place any restrictions on how loudly you can speak, or how often, they paying to do so is a Constitutional right.

If you can’t spend your own money to say what you want to say, or support someone else who’s saying it for you, then freedom of political speech is a myth.

Money may “speak”, but it doesn’t vote. People do that. And the speech that money pays for only works if the message resonates with people and what’s important to them. And since conservatism tends to resonate with a public that is more conservative than liberal, liberals try to limit access to paid media. It’s the primary reason that we have such a complex series of campaign finance laws.

This agonizing over “big money” comes at an awkward time in history, as we now have this wonderful invention called the Internet that enables average citizens to better organize, and raise and spend money to have an impact on the political system. Further, it has enabled candidates to be less reliant on the wealthy donors liberals stress about.

Just ask Barak Obama. Most of the big money was with Hillary when he first began to run in 2007, but he went on to use the Internet to organize and raise money so well that he became the first presidential candidate to refuse public financing for a general election, since it would have limited how much more he could raise or spend. He knew that he could leverage the Internet to engage hundreds of thousands of small donors, and he did – to the tune of almost eight-hundred million dollars.

But I guess that was “good” speech?

Also this past week, Brendon Eich, the newly installed CEO of Mozilla, maker of the Firefox web browser, was forced to resign after the company was besieged by hypocritical progressives demanding his scalp to intimidate CEOs everywhere into keeping their sympathies (and their money) away from conservative causes. His sin? He contributed $1,000 to the 2008 California Proposition 8 campaign to define marriage as the union of one man and one woman.

Of course this was the very same position held by Barack Obama (and Hillary Clinton) in 2008, without which he probably would not have been nominated or elected President. But what’s a little hypocrisy between friends.

It’s another example of liberals trying to infiltrate and then purge one of the typical strongholds of conservatism. They are sending corporations the message that CEOs can’t be conservatives (openly) and must publicly genuflect to liberal orthodoxy, or else have their money making enterprises interrupted by liberals who don’t care about money, but power.

The hypocrisy is everywhere. On the one hand they have gone to court (as in the Holly Lobby case) claiming corporations “can’t have beliefs”, therefore they can’t have religious rights and policies based on those beliefs like individuals (still) do. Then they claim Mozilla has progressive “beliefs” that their new CEO violated. So which is it? Notice the answer always seems to be whatever stifles conservative opinion.

They are all about “tolerance” until they manage to get in charge or get their laws passed, and then they want mandatory compliance, endorsement and punishment of wrong thinking.

As Newt Gingrich recently said, it’s the “new fascism”.

Free speech be damned.

How to Get Elected to a Local Political Party Office

Running for leadershipIf you want to have an even greater impact on the things that you care about, serving in a local political party office is another great opportunity to do exactly that.

But you need to keep a few things in mind…

You need to go to the meetings

Begin by showing up for local party meetings and let those who are there know that you are sincere about wanting to get involved. Given the overall level of apathy and how few people actually get involved, they’ll likely be surprised, and they’re sure to appreciate it. Few people are willing to spend the time and energy it takes to rise through the ranks. Those that do are usually successful in the long run.

Sure, meetings can be boring sometimes. But it’s hard to have an organization without meetings. And it’s harder to get people to eventually elect you to something if you’re not “at” the meetings.

Don’t hesitate to pay your dues

In pretty much any type of organization that elects leadership, the best way to move up the ranks is by “paying your dues”. Political parties are no different.

Whether you want to run for local precinct president, or serve on your county or district committee as a committeeman, be a delegate or anything else, it helps if the people who will be voting know that you have paid your dues. That means getting involved and volunteering for whatever is going on that you’re interested in.

Remember, it’s always easier to “lead” (and ask people to let you lead) if you’ve been willing to “serve”.

Parties tend to promote from within

It’s just a simple fact that people tend to support other people that they are familiar with. While it’s true that some people manage to “leap-frog” ahead of others in the political process without paying any dues, it’s not usually the case. And if you’re too ambitious too soon, you can spook long-time members unnecessarily, get isolated and work yourself out of some potential friends and allies.

Take your time. Don’t make enemies if you don’t have to. Study the structure and procedures of the group and look for partners, not opponents.

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Of course, none of this is to say that you can’t “storm the castle” if it’s absolutely necessary, but that requires a lot of work and organization – plus a lot of friends who are willing to work with you. And after it’s over, if you win, you’ll probably have to continually deal with the people that you took the castle “from”. Just keep that in mind.

But the bottom line to remember is that so few people get involved at all that if you’re willing to serve you’ll be in rare company and probably move up the ranks quicker than you think.