Archives for Drew McKissick

The Power of Numbers in Grassroots Lobbying

depositphotos_13429686-Standing-out-concept-dialog-bubblesWhen it comes to grassroots lobbying, there is power in numbers. And numbers can come from a quality grassroots organization that encourages supporters to directly contact their elected officials.

The thing that makes phone calls and letters so effective is that they are short and quick means of relaying your message.  Changing the mind of your officials may not be accomplished with one phone call or one letter, but a thousand phone calls or letters voicing similar opinions will have a major impact on how most elected officials will vote on any given issue.

The most important aspect of basic grassroots lobbying is multiplication.  Once you have taken the time to make contact with an elected official on an issue, find at least ten others to call or write their elected officials too.

Even on the hottest issues, most federal representatives rarely receive more than a few hundred calls, and they represent well over half a million constituents – and state and local officials represent a fraction of that.  If there are one hundred people in your group and each one identifies at least ten others to contact their elected officials, you would generate over one thousand contacts – enough to scare the daylights out of most any politician.

In politics, that’s power!

Remember, no matter how stupid you may think politicians are, they all know how to count. They know that “numbers” on any given issue can possibly mean “numbers” on Election Day. And that gets their attention.

In the end, it’s all about the math.  Use it to your advantage!

The Four Types of People in Politics

types of peopleSo often we can get frustrated by people in politics who do the wrong things (or even stupid things) unexpectedly. But usually that is because we let ourselves expect too much of people without giving much thought to “why” they may do the things that they do.

The key is to know the types of people in politics and what motivates them.  Why did they get involved in politics to begin with? What do they want? What do they care about? Figure that out and you can go a long way towards predicting “what” they will do in most any situation.

Here’s a breakdown of the usual suspects:

Money-Grubbers

A lot of people who get involved in politics do it for the money. Whether it’s the elected official who hopes to cash in by working as a lobbyist one day, or the political hack who just goes to work for the highest bidder. This group grows larger as government gets bigger because the bigger government gets, the higher the financial stakes to businesses who need “protection” or who are “rent seeking”. The higher the stakes, the more numerous the pols who are all too willing to help them out – for a price (whether now or later).

This makes up an even bigger percentage of political professionals and consultants who are often less concerned about issues and principles and more about chasing the candidates (or businesses) who pay the most. And when money is the biggest principle in your life, it makes you very predictable.

Power-Mongers

This is the group that cares more about power – not quite as much as what it stands for or is used for, but just so long as they are the ones who get to use it. They always want to be “in charge” and driving the agenda, regardless of what the agenda is. They spend most of their time chasing whatever brings them the most power and influence over the political process, which tells you all that you usually need to know about what they will do in any given situation.

Egomaniacs

These people are related to the “power” group, but deserve their own category. They like to be recognized and they’re more interested in the ego stroking or attention that comes with being in the political limelight. This is the group that tends to get overly represented in sex scandals, (think interns, campaign staffers or political groupies…yes, they actually exist!).

It’s been said that politics is like show-business for ugly people, which makes Washington, DC the political version of Hollywood. And it explains much of the merger of news/entertainment and politics – celebrities who want to act like pols, and pols who want to be celebrities. Want to know what they’ll do in any situation? Figure out what will give them the most attention.

Ideologues

The last group is comprised of folks who care about issues. Whether liberal or conservative, they’ve got a burr in their britches about something, either a specific issue, group of issues or an overall philosophy. Most everything they do is geared towards pushing that agenda. They’re in it to make a difference.

Ideologues can be the most tenacious of the groups because they usually care about something they see as being larger than themselves, which also can make them harder to deal with and make them less likely to compromise. Sometimes they can be so caught up in the agenda that they lose sight of the wisdom of taking half a loaf today in order to be in a better position to win another battle tomorrow. It’s the flip-side of passion and commitment.

Hopefully you fit into this last category and are involved because you want to make a difference. Be passionate. Just make sure not to let it blind you to using good strategy.

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Keep these types in mind when it comes to your political activism or lobbying campaigns. It can help you understand other activists, political professionals and elected officials.

Do the things that they usually do tend to bring them more money, power or attention? Or are they always pursuing an agenda?

Know that and they’re less likely to surprise you in the future.

HOW to Hold Successful Voter Registration Drives

voter registrationMaking sure that conservatives are registered to vote is one of the most fundamentally important activities for the future political success of the conservative movement.  And that means voter registration drives.

One of the unpleasant truths of political life is that conservatives tend to be just as bad (or apathetic) about registering and voting as the rest of the general public. The result is that we don’t leverage our numbers and have the impact that we should. The simple fact is that if conservatives aren’t registered they can’t vote. And if they don’t vote, they don’t count.

The best way to have the highest rate of success in registering the right voters is to focus your efforts where those potential conservative voters gather on a regular basis.

In other words, church.

Every poll demonstrates that people who attend church hold the most politically conservative views, and vote accordingly when they actually do vote. By conducting regular voter registration drives in churches, we leverage our time and resources by registering voters who are already likely to agree with us and don’t require as much time and resources to convince to vote the right way on Election Day.

Here’s a list of some simple steps that you can take to conduct successful voter registration drives in your church.

Get Permission First

Make sure that you get the necessary permission from the pastor or other church leadership to conduct a voter registration drive. By making sure that they approve, you can avoid any problems or confusion and possible clear the way to having them help promote it ahead of time. Better still, they may even participate!

Get the Necessary Materials

You should be able to easily get copies of the voter registration form for your state from either your Secretary of State’s website or from your local voter registration office. It may even be possible to download a copy of the form and make copies, if that is acceptable in your state, (just be sure to call and find out ahead of time). Make sure to have enough forms on-hand for your church. A good number would be enough for at least half of your membership.

Promote It Ahead of Time

This is where having permission and cooperation from church leadership can be a big help. Place an announcement in the church bulletin several weeks in advance. If there is a bulletin board for announcements, or a time for announcements from the congregation, try to use these as well. If possible, get the pastor or other church leadership to make an announcement from the pulpit and give directions to where the registration table is located.

Set Up the Registration Table

Be sure to set up registration tables in areas that have heavy traffic, such as near the exits. Spread the forms out on the tables in such as way that everyone can easily access them. And make sure to have plenty of pens available.

Be active. Don’t sit down behind a table, but stand near the table and engage people in conversation. If you’re not pro-active, people are more likely to pass you by. Ask if they are registered to vote. Encourage them to fill out their form immediately at the table rather than taking it home where they might forget. Tell them that you will make sure that it gets delivered to the voter registration office.

Have a “Stand-up Sunday”

The most effective method of registering voters in a church is to have the pastor or other church leadership ask everyone to “stand up” if they are registered to vote, then have ushers pass out voter registration forms to everyone who is still seated. People are then asked to fill out their forms in their seat and either pass them down to the ushers or place them in a central location at the end of the service. Let everyone know that the church will take responsibility to make sure that the forms are delivered to the voter registration office.

Follow Up For More Impact

Be sure to make note of the names and contact information of everyone who has registered. This will enable you to follow up with them and make sure that they get important issue education information, as well as remind them to vote prior to future elections.

Other Opportunities:

To be even more effective, you can get a copy of the current voter registration list for your area and cross-reference it with the names in your church directory (and/or other nearby churches) to identify which members are not currently registered to vote. Then contact them about helping them register. Talk about accountability and the civic responsibility to participate in self-government, and the policy changes that could occur if more church members participated in our political process.

While the church is the largest market for unregistered conservative voters, there are other places that should be considered as well, such as religious schools and bookstores.

Finally, be sure to help magnify this effort by reaching out to other conservatives in your area and encouraging them to hold a registration drive in their church as well.

Remember, political success boils down to simple arithmetic. And every vote counts.