Archives for Drew McKissick

HOW to Have Meetings that Matter

groupIt’s hard to have an organization without meetings, and you can’t have meetings without people. But meetings that aren’t organized or run well can be one of the quickest ways to kill interest and run people away from any organization.

As I have mentioned several times, “politics is people” – and if you can’t attract people to get involved to begin with and keep them involved, then you aren’t going to get much done. It’s hard enough to find people who are interested in having anything to do with grassroots politics to begin with, which makes it self-defeating when we subject them to long, boring meetings after we manage to get them into the room.

There are five key words to remember: Do – Not – Have – Boring – Meetings!

If you’re just getting involved and organizing something for the first time, then you’re probably less likely to have bad habits to break out of. But if you’re running a large, formal, preexisting organization, then you need to take a look and see if there are some old habits that may be holding the group back.

It doesn’t matter if your group is five people or five-hundred, BORING kills. Don’t let the necessity of meetings get you in a process that drains interest and frustrates the overall purposes of the group.

All Meetings Are Not Created Equally

Different types of meetings serve different purposes, and you have different purposes that you need to accomplish in order to succeed. You need to attract people, you need to inform people, you need to involve people and you need to organize people and conduct business. And all of those different purposes work better with differently structured meetings.

So what do you do? Before you decide what “type” of meeting to have, know what the objective is. Determine that, then build the meeting and the agenda around it.

And remember that each type of purpose as well as each type of meeting format attracts different types of people. All people don’t like all types of meetings. Everyone doesn’t want to listen to speeches. Everyone doesn’t want to sit through “Roberts Rules” style business meetings. Everyone doesn’t want to do social time.

The point is that you need to make an effort to be sure that the type of meetings that you hold are as diverse as the people that you are trying to attract.

The usual format of: prayer, pledge, minutes from last time, treasurer’s report, chairman’s report, new business, old business, then a speech from someone political is NOT the way to go about attracting new people into an organization. That’s not to say that it doesn’t have it’s place, but the problem is that too many of us typically run ALL meetings that way.

Rotate the types of meetings you have. Do you have regular monthly meetings? What about alternating “business” meetings with “social” meetings/events? Or holding shorter business meetings just before larger social events or meal. Or maybe a quick business meeting, then a meal, then a larger, more public social/informational/recruitment style event?

Remember, make your meeting formats serve the purposes of the group, not the other way around.

Different Meetings Serve Different Purposes:

Have Meetings that RECRUIT

Remember, one of the most important aspects of politics is to recruit other people to the cause. If you don’t attract people to your group or project to begin with, then you won’t get things off of the ground. Have social events. Think dinners, a Saturday breakfast, mixers, pig-pickins, oyster roasts, bands, etc. Throw a big-name politician in the mix if you can to attract more people. Think of it as a sales pitch that describes the problem, your group’s solution and the organization that you want to build.

And don’t forget to focus on doing something to attract young people. Remember, they’re a critical part of the farm team.

Have Meetings that INFORM

You need to have meetings that “new” people can attend and get their feet wet and decide how they want to fit in, without getting bored not bothering to come back to another meeting. Larger “general” informational meetings that describe what the group is about, what you’re trying to do and why, and what you’re trying to find volunteers to help accomplish. Talk about the jobs people can fill. Make the pitch about all the different types of opportunities people have to get involved.

Have Meetings that ORGANIZE

Once people have been recruited and informed, you still can’t really have an “organization” without getting organized. At the most basic level, this is simply a matter of sketching out what areas need to be covered and what needs to get done and then playing a glorified game of “fill in the blank”. Have meetings that focus on fleshing out the organization. Then there’s also the regular “business” meetings that you need in order to keep things organized. Just note that this is only ONE of many types of meetings, so don’t overdo it.

Have Meetings that INVOLVE

Remember the axiom, “good projects build good organization”. So think “project” meetings where everyone knows ahead of time what the point of the meeting is and comes prepared to work or with ideas to contribute. The list of possibilities is as long as the list of things that the group needs to get done in order to be effective:

Activist identification and recruitment efforts to grow the group; updates from elected officials; organizing the group’s grassroots lobbying infrastructure and plugging members into the effort to speak out on important issues when necessary; communications and media outreach, (such as letters-to-the-editor to op-eds); activists training seminars geared around hands-on training from experienced hands on specific needs; candidate recruitment meetings focusing on identifying candidates to run for specific offices and convincing them to run; voter registration project planning; candidate forums; get-out-the-vote strategy planning… The list goes on and on.

Identify the things that the group needs to do, then plan meetings around those specific items.

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Remember, volunteers are at a premium, so don’t run them off. Keep your meeting topics and formats centered around the purposes of the group.

Have meetings that matter.  Do. Not. Have. Boring. Meetings.

Religious Liberty and Republican Opportunity

church and stateThe recent battles over religious liberty in Indiana and Arkansas demonstrate an ironic truth: that we are actually debating whether or not you can be forced to violate your faith in a country originally settled by people looking for the freedom to practice their faith.

Let that soak in for a minute.

The hysteria was truly something to behold. Liberals descended on Indiana and its politicians like flying monkeys from The Wizard of Oz. Protesters stormed the state capital. Reporters ambushed flat-footed politicians and business owners. Corporations pontificated. Democrats huffed and puffed. Social media melted.

The source of all the fuss was passage of state-level versions of the federal Religious Freedom Restoration Act, simply mandating that government must have a “compelling interest” to infringe on religion (a higher legal standard), and that it must use the “least restrictive” means possible whenever it does.

The federal version was probably the most bi-partisan, (nearly) unanimously passed law in modern American history (435-0 in the House and 97-3 in the Senate) and signed by Bill Clinton no less in 1993. Congress can’t generate that much bipartisan support for a resolution declaring water to be wet, but there it is, in all of its “hate mongering” glory.

The liberal claim is that such laws are just a tool to discriminate against gays, but the unavoidable fact is that allowing people of faith to decline to participate in something that violates their faith (like a gay wedding) in a country whose First Amendment guarantees the free exercise of religion is NOT discrimination. (And just how do you “discriminate” against an activity?)

As usual, the liberal hypocrisy was delicious. Democrat Governor Dan Malloy of Connecticut jumped to criticize and join a “boycott Indiana” movement despite having the same law in his own state. Many of the corporations who jeered the loudest do business in countries that not only lack religious freedom, but where women and homosexuals have NO rights whatsoever.

The Forces of Intolerance

Of course the media knew this, but chose to ignore it. Scalps had to be taken. The forces of “tolerance” now demand that government enforce their views on everyone else, and they eagerly engage in the public-relations lynching of anyone who disagrees. They have no “tolerance” for unconformity.

As Pat Buchanan put it years ago, “If we’re going to have tolerance in this country, then there has to be tolerance for the views of the majority”. But it’s truly amazing how far and how quickly things have degenerated. On the issue of gay marriage, we have gone from “just civil unions”, to so-called “marriage equality”, to “you WILL celebrate and serve” and “You will NOT publicly object”

Christian businesses are being sought out for legal retribution. Employees and even CEOs have lost their jobs simply because they contributed to referendums calling for the traditional definition of marriage. Individual supporters have even had their home addresses posted online to make organized harassment even easier.

It’s all straight out of Saul Alinksy’s “Rules for Radicals” liberal play-book: “Rule 12 – Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.”

Sound familiar? They’re working to isolate religious conservatives – particularly evangelical Christians – and marginalize them and make them toxic to others in order to chill public advocacy and philanthropy on their behalf. To make it difficult for them to live their faith and openly operate in polite society or even earn a living.

Republican Opportunities

You really have to wonder when Democrat leaders will get a little worried about their minions taking this whole anti-religion thing too far, considering the fact that religious Americans have been leaving their party for years (most recently including white Catholics). But if the party whose national delegates booed having a reference to God in their platform in 2012 wants to officially become the anti-religion party, Republicans should help them by reminding pro-faith Americans every chance they get.

The point is that religious liberty is an incredible political opportunity for Republicans, if we will learn how to make the most of it. Lesson one is to know how to talk about the issue. And lesson two is to actually talk about it. Often.

We need to recognize that liberals have won their major political battles by turning someone into a victim and winning the sympathy of Americans in the political mushy-middle. The media pounces, businesses cringe and politicians cave. It’s a familiar pattern. But now we have the opportunity to turn the tables and use the same tactic to great effect by framing the debate around our own victims.

Republicans should remember that polls show a clear majority (over 70% in the latest Rasmussen poll) favoring the rights of Christian business people to live out their faith in the course of their business and not be made to choose between their faith and their livelihood.

They should remember that tens of thousands of Americans responded with over $840,000 in less than 48 hours for a small pizzeria when it was threatened by the liberal grievance machine. How many politicians who trip over themselves to chase donors are paying attention?

They should remember that religious conservatives are their most loyal supporters, and that the estimated forty to fifty million unregistered and/or nonvoting evangelicals on the sidelines are the largest untapped reservoir in American politics. But they have to be engaged on an emotional level.

The Republican platform should continue to stand for traditional values and liberty, and grassroots conservatives should organize to reject the certain coming attempts to water down its support for the traditional definition of marriage. If that happens, we lose. Which is precisely why the liberal media will beat the drum for it next year

Elections are about math. They’re about addition and the leverage (or multiplication) you get when your base is fully engaged and truly energized. In 2008 and 2012 that wasn’t the case. The opportunity for Republicans in 2016 is clear. If religious liberty isn’t a political hill for Republicans to fight and win on, then no such hill exists.

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Let’s be clear, for people of faith, “religious liberty” is quickly becoming the “OK, take the culture and the country and just leave me alone” position. It’s the last stand. There’s really nothing else to lose after that. It’s the terms of our surrender in the culture war. The place where we hope to make a stand and then grow and regroup for the future.

In a way, it’s kind of the same position that the original American pilgrims had. They gave up trying to live their faith at home, so they left home and came here. And several hundred years later, here we are, but with no “new world” to go to.

The other side will never accommodate. It’s time to fight or else.

How to Develop a Message

message1When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message – whether to a group of people, the media, or both. But in order to cut through the clutter of competing messages and communicate in a way that will make a difference, you need to do a little preparation.

Before You Begin…

Before you develop a message, you really need to be able to address the following points:

  • Know your Goal: “Why” are you saying something? What are you trying to accomplish?
  • Know your Target: “Who” are you going to say it to?
  • Know your Message: “What” are you going to say. Before you develop and refine your message, you need to make sure that you know the subject matter. Are you passionate about it?

When you know the answers to those questions, you’re ready to get started.

Create a Message Map

Creating a “message map” is a simple three-step way to build your overall message.

  1. Gather all the information that’s relevant to your issue (or campaign) and distill your concerns down into bullet points. This will help you think through the process and focus your arguments.
  2. Develop a short headline that describes the essence of your issue (or campaign). Try to make it short enough to be “Twitter friendly”.
  3. Add three or four supporting points, and then some extended points to each of those, (such as including some examples, statistics, stories or news items). A good rule of thumb is to say “three things about three things”…or less if you can!

The result is that all of your content after the main headline (or message) supports that message. The process helps you create an outline (or “map”) for your overall message and will help you further refine it as you go. It will also be a resource later if you need to develop a “theme” for your effort, or as you “package” your message for supporters, the media, print-material or even speeches.

Once you’ve got a good initial draft, then review and refine in in terms of the remaining points in this chapter.

Make it Resonate

Make sure that you describe “why” your message is important in a way that is compelling and relevant to people and fits their value system. People will support an idea (or candidate) that they think can make a difference – or someone who speaks to their values and cares about the things they care about. Remember, a shared concern plus your unique proposal (or qualities) can equal an emotional connection with the audience.

Describe the Key Benefits

Make sure that people understand the key benefits of your position (or the “qualifications” of a candidate). How will your ideas (or candidate) make a difference? What’s in it for them?

Define the Problem to Fit Your Solution

Make sure that you define the problem that your message addresses in such a way that people can easily see how it will be “solved” by the solution or outcome that you’re calling for (or by the unique qualifications of a candidate, if it’s an election situation).

Make it a Choice

A good message will force people to make a choice. It should be framed in such a way that they have only one acceptable choice – yours. Don’t give them an alternative.

Make it Personal

Abstract arguments are not as good as explaining how an issue really impacts people’s lives. Find a victim or a success story that people can relate to and humanize the issue. A victim is a “poster child” who illustrates the problems you want addressed, and a success story illustrates the good things that will happen if your position is successful.

Make it Actionable

Be sure that the message is “actionable” by defining what specific action you want people to take. What do they do after they’ve heard you? And make sure that they can see how the action that you ask them to take will help “fix” the problem.

Keep it Simple and Clear

Muddled messages don’t move people. Keep it simple, clear and to the point so people have absolutely no doubt what it’s about and why it’s important.

Short-Circuit the Opposition’s Arguments

If you understand what your opposition is saying, you will know how to communicate your own message in a way that counters their arguments and undermines their credibility.

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If you’re going to go to the trouble of speaking out for a policy or proposal that you believe in, (or even run a campaign), then you may as well go to the (slightly more) trouble of developing a relevant, clear and concise message that can help you be more successful.

Otherwise, what’s the point?