Archives for Drew McKissick

The Incredible Power of Small Groups in Politics

small groups leverageYou’ve heard the old expression that “two heads are better than one”? Well, it’s true in politics too. In fact, the more like-minded “heads” that you can get together, thinking, planning and working in the same direction, the more leverage and energy you can bring to any project.

Why wouldn’t you try to bring that same strength to bear on political problems (or opportunities)?

If the type of people that we hang out with impacts the course of our personal lives, then it follows that the type of people that we work with to impact the things that we care about influences our chances of political success. Remember, “Irons sharpens iron”.

The Benefits of Small Groups:

  • More skills and resources become available
  • Broader networks of contacts are created
  • Relationships grow stronger
  • Group brain-storming leads to more ideas
  • Action items are developed
  • Group members get encouraged and are held accountable

It’s one thing to have a good group of people that you tend to hang around politically, but it’s another thing to have a specific group of people who come together for a specific purpose.  In other words, it creates leverage.

Why are you together? What does everyone want to accomplish or what do they want to see changed? Does everyone have the same expectations about what kind of time and resources they need to invest in it?

As Solomon put it in Proverbs, “Without counsel purposes are disappointed, but in the multitude of counselors they are established”.

Before You Start a Small Group:

  • Know the purpose – (if everyone’s not on the same page, then there’s no point)
  • Know who you need – (when you know the purpose, it’s easier to figure out “who” you need to recruit…people who are committed to the goal and the idea of having a group)
  • Know what everyone brings to the table – (look for unique benefits…and how they relate to reaching the goals of the group)

Don’t invite everyone just to “build a crowd”. You’ll end up going in ten different directions at once, get nowhere fast and frustrate everyone. The bigger this type of group gets, the more unwieldy it will become. Keep it smaller and more personal. Be selective.

You’re looking for key people who are committed to the cause – all with unity of purpose and clarity about what to do and how to go about it. People with different strengths that benefit the whole. In other words, think of it as a recruiting process for a team.

After You Start a Small Group:

  • Meet Regularly – Not meeting defeats a key reason for having a small group to begin with, so set up a schedule. Maybe you decide to meet for breakfast once a week…or on a certain Saturday every month. Just make sure it’s as often as you need to in order to accomplish your goals, and that it’s something regular (and with time limits) that everyone can plan around.
  • Meet Conveniently – Meet somewhere that allows the group to have the kind of interaction that it needs in order to get things done.
  • Meet with a Purpose – Share information, brainstorm ideas, create projects, make plans and set action items, and hold each other accountable

You’re looking to have regular meetings with a group of people with common goals in order to facilitate organized thought, which leads to thoughtfully organized activity.

If other side projects or even a larger organization is born out of it, fine. In fact that’s part of the point of small groups, to give rise to other projects and opportunities that relate to your goals. But keep the group itself smaller, manageable and focused.

Remember, there really is no replacement for organized, collective thought and action. As Sam Adams put it, “It does not require a majority to prevail, but rather an irate, tireless minority…”

So start a small group and BE that “tireless minority”!

How to Create a Simple Communications Plan

0 MTEtMTUwLmpwZw==A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as often – and in as many “places” – as it takes to penetrate people’s minds, impact the way that they think and cause them to take action.

If you can’t do that then you’re wasting your time.

There are several simple steps to a good communications plan, but one of the first things to remember is that you need to WRITE IT DOWN. It doesn’t help you to spend time figuring out what, where, how and when to say something and then not have it written down so that you can refer to it later and make sure that you’re staying on track.

Think of it as a road-map. Without it, it’s easy to get lost and waste a lot of time and resources.

Key Elements of a Simple Communications Plan:

Think about and determine each of these separately, then put them together and you’ve got a simple but effective communications plan for any campaign, organization or lobbying effort. If you need to adapt and change it later as you go along, fine. Just be sure to keep it written down and easy to understand.

Follow the links above to get some simple tips on how to use many of the most common tools for communicating your message.

Remember: fail to plan, plan to fail!

Get Leverage with Grasstops Lobbying

It’s one thing to have organized pressure coming from “real” people and having them relay their real concerns and real stories to elected officials. That the essence of “grassroots” lobbying. But it’s even better to pair that with community leaders who matter to the elected officials or other politicos that you’re trying to influence.

That’s where the grasstops lobbying comes in.

It’s lobbying by people who matter to other people who matter, and it can be a force multiplier and add a new dimension to your efforts. It’s not that grassroots pressure doesn’t matter. It does because numbers matter. But if you can match a local organization’s grassroots with a similar network of grasstops leaders, you will see a tremendous leap in the ability to influence legislators.

Grasstops lobbying is effective for many reasons.

It Promotes Accountability

While many legislators may deceive themselves into thinking that they can ignore or fool the average constituent, they don’t usually feel the same about “Mr. Big” – and they don’t want to get on his (or her) bad side. These are people who are thought of as pillars of the local community, organizational leaders or opinion leaders, and they influence other people – which is why politicians usually like to keep happy. They are people who can make life easier for them if they stay on their good side.

It Breaks Through Barriers

Sometimes elected officials can become insulated from grassroots pressure. While many legislators don’t like being bombarded by letters from constituents, they may choose not to read them. But they can’t afford not to take a phone call from the president of the largest employer in the district or the pastor of the largest church.

Similarly, the number of phone calls coming into a legislator’s office eventually becomes irrelevant. All that registers in their mind is that they got a lot of phone calls. However, several calls from key community leaders or even a personal visit will stick out in their minds.

Examples of Potential “Grasstops” Community Leaders:

  • Pastors
  • Large employers
  • Other elected officials
  • Political party leaders
  • Former staffers to other elected officials
  • Major contributors to the elected officials you’re targeting
  • Civic or other advocacy organization leaders
  • Newspaper publishers
  • Opinion leaders
  • People who have credibility with the media
  • Neighbors, relatives or friends (of the elected official)

Think through the list of names that come to mind. Who has the most influence with the officials that you’re trying to influence? Who represent a constituency that your targeted officials can’t afford to ignore? Whose phone calls have to get returned?

The rule of thumb is to identify those who can get directly to your targets, and not just to their staff. Identify those people and approach them about joining your efforts. Some of them might even be classified as “strange bedfellows” politically speaking, but that’s even better as it makes your effort look more diverse.

Keep a running list of the people that you identify, what they care about and who they can potentially influence. It will be a good reference for you when the next issue campaign comes up.

When you get your new contacts involved, make sure that they are informed. They’re probably busy people, so the more that you lay things out and make it simple, the more likely they will be to help. Then incorporate them into your overall lobbying plan.

Grasstops lobbying can be just the leverage you need to make your grassroots efforts pay off.