How many times has someone asked who you plan to vote for in any given election? Better yet, how many times have you been asked “who should I vote for?” Probably more than once. Of course you’re not the only one. People who are truly paying attention to politics tend to get more than just … Read more
Whether you’re running a grassroots organization, a lobbying campaign or an election campaign, issues matter. As legendary South Carolina political consultant Lee Atwater used to say “Issues win campaigns”, and he was exactly right. Issues win campaigns because campaigns are about people…and people are moved by issues. Issues can be used to unite voters behind … Read more
Before you get started on any campaign – whether it’s an election campaign or an issue based campaign – you NEED to have a plan. But just as the plan is important, so is the planning process itself. As former President (and General) Eisenhower once said, “Plans are useless, but planning in indispensable”. Over 2,000 … Read more