Issues Win Campaigns

Whether you’re running a grassroots organization, a lobbying campaign or an election campaign, issues matter. As legendary South Carolina political consultant Lee Atwater used to say “Issues win campaigns”, and he was exactly right. Issues win campaigns because campaigns are about people…and people are moved by issues. Issues can be used to unite voters behind […]

Tips for Running Meetings

You can’t really have much of a political organization without meetings, which means that you need to make sure that the kind of meetings that you have serve the needs and purposes of your group or campaign. But when it comes to typical “meetings”, (whether official group meetings, or project meetings), take time to do […]

How to Create a Simple Communications Plan

A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as […]

Political List Building for Success

In most any serious political endeavor, one of the first things that you (and those working with you) need to do is to start making lists. Whether you’re just a budding activist with a burr in your britches about something, or a potential candidate for office, you won’t have much success without knowing who could […]

Tips on Candidate Recruitment

As Ronald Reagan once said, “Personnel is policy”. The public policies we have (and tend to complain about) are the direct result of “who” gets to make them. That means that if you want to change public policy, the best way to do it is by changing the people who are making it. And that […]