How to Frame the Debate
By Drew McKissick
Have you ever noticed in the Bible that, whenever he was accused or interrogated by his opponents, Christ almost always answered them with a question? When it comes to political debate, there’s a lot to learn from that example. It’s a way of “framing the debate”, which helps you strategically present issues in terms that…
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The Importance of Political Confrontation
By Drew McKissick
Most people hate confrontation. But given that “politics is people”, (and about people agreeing and disagreeing), effective political participation is almost certain to involve some sort of confrontation at some point. Most people tend to want to “get along”, (or “play nice”, as your mother probably told you), and that’s admirable in pretty much every…
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Tips for Effective Confrontation in Politics
By Drew McKissick
The principles that are at stake in American politics sometimes require that conservatives be willing to be confrontational. If we’re always fighting with one hand tied behind our backs, we can’t very well expect to win. But it’s one thing to point out the need to be willing to be confrontational, and another to go…
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Laying the Groundwork for Productive Media Relations
By Drew McKissick
You have probably noticed that, as a rule, the more successful conservatives are at impacting politics and society, the more attention they will get from the media – and that this attention is almost always biased. But if you have been involved in politics for any length of time, (or you plan to be), at…
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Ten Trump Election Lessons
By Drew McKissick
There are always lessons that we can learn from the results of any election, but when one is the most stunning upset in US political history we really need to pay attention. Here are the first lessons that come to mind: 1) Money isn’t what it used to be. Trump won spending about five dollars…
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How to Create a Simple Communications Plan
By Drew McKissick
A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being able to “say it” as often…
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How to Develop a Message
By Drew McKissick
When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message – whether to a group of people, the media, or both. But in order to cut through the clutter of competing messages and communicate in a way that will make a difference,…
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How to Write Great Letters to the Editor or Op-Ed Columns
By Drew McKissick
Write great letters or columns and get your message out! Ever get an itch to let people know what you think on an issue you care about? Ever thought about writing it down and sending it to a newspaper to be published? You can do this with “letters to the editor” (LTEs) and guest op-eds…
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The Three Types of Media
By Drew McKissick
If you are involved in politics in any capacity – whether election campaigns, grassroots lobbying efforts, or just actively supporting the things that you believe in – you have a message to communicate. So how will you do it? There are three basic types of media for getting any political message out to the public:…
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Effective Online Organization Tips for Conservatives
By Drew McKissick
Whatever your issue, campaign or quest to just speak out and make a difference, if it’s important enough for you to organize or participate “off-line”, then you need to get active “on-line” as well. Here’s a quick review of some of the most fundamental online organization tips: Create a “Home-Base” Use a website or blog…
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