By Drew McKissick
Three Fundamentals of Political Campaigns
It’s a fundamental truth of politics that if you don’t win, you can’t govern. You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. With that being the case, it’s critical that conservatives know the…
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By Drew McKissick
How to Leverage Campaign Contributions
If you have been involved in politics or helped with campaigns for any length of time, then you have learned how important money is to the political process. The old saying that “money is the mother’s milk of politics” is true, but there’s a deeper truth there than just the importance of money, but rather…
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By Drew McKissick
What’s Your WHY?
Why are you involved? What do you care about and why? When you’re involved in politics, one of the most important things that you can do in order to be more successful and have a greater impact on the things that you care about is to know “why”. What’s important? What are you trying to…
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By Drew McKissick
How to Create a Political Elevator Pitch
Just as every business needs to “sell” something, politics and public policy is about sales too. And people respond (or not) to political messages in pretty much the same way that they do to any other sales pitch. Good messages that are relevant are more likely to cut through the clutter. Bad messages get tuned…
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By Drew McKissick
Don’t Quit
What happens when you quit? Nothing. Or at least not anything that you’d want to happen. It’s one of the few guarantees that we have in politics: if you quit, you’re usually guaranteed not to like the results. When you’re not involved, it’s more likely that things will not go your way. You’re giving up…
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By Drew McKissick
How to Manage Political Volunteers
American politics and public policy is moved by its citizens; specifically, ACTIVE citizens. It’s all about people. People work for candidates in their campaigns, cast ballots on Election Day, and then lobby those elected officials to help shape public policy once they get into office. But given that so few people actually do participate in…
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