You Can’t Govern If You Don’t Win
By Drew McKissick
When it comes to public policy, elections have consequences. And when it comes to elections, WINNING is all that matters. Not your opinion, the candidate’s opinion or the Party’s opinion. It should go without saying, but it still needs to be said. You can’t govern if you don’t WIN. The only people that get to…
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Those Who Can, Do
By Drew McKissick
It’s a shame how politics seems to cultivate more people who care about opining, trading rumors and being recognized as a political/social media celebrity, than it does people who are actually experienced and competent at political organization, running campaigns or even serving in public office. We desperately need less of the former and more of…
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Run Unopposed, or Run Scared!
By Drew McKissick
It’s been said that there are only two ways to run a political campaign: unopposed or scared. But just what exactly does that mean? It means that before you get in race (or as soon as you do) you do everything that you can to freeze out any potential competition in the campaign, or if…
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Politics is Spelled P.E.O.P.L.E.
By Drew McKissick
Politics is all about people. People agreeing, disagreeing and how they do it. Successful politics is about identifying MORE people that agree with you and working together to get something done on the things that you care about. Without people, you have no organization. Without organization, you have no campaign. Without a campaign, you have…
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Informing Conservatives for Action
By Drew McKissick
It is one thing to identify other people who care about the same things as you do, but an uninformed group of people, no matter what the size, isn’t well equipped to have much of an impact on anything. They’ve got to be informed. Here are some basic steps you can take to inform conservatives…
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How to Cut through the Clutter and Communicate a Clear Message
By Drew McKissick
When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message, whether to a group of people or to the media – or sometimes both. But in order to cut through the clutter of competing stories and messages and communicate a clear message…
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How to Target Your Grassroots Lobbying Efforts
By Drew McKissick
One of the most important questions to answer before starting any grassroots lobbying campaign is “who” are you going to lobby? In pretty much every campaign there is a limited amount of time and resources available, and you want to get the most out of them both. That means targeting them where they can make…
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The Four Rules to Winning an Election
By Drew McKissick
Do. Not. Get. Sidetracked. When it comes to winning an election or organizing for grassroots success, it’s not complicated. It’s not some secret formula that you need to figure out or pay a lot of money for. It’s pretty simple and straightforward. In fact, the rules haven’t changed since this country first started holding elections.…
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HOW to Create Your Own Endorsement List
By Drew McKissick
How many times has someone asked who you plan to vote for in any given election? Better yet, how many times have you been asked “who should I vote for?” Probably more than once. Of course you’re not the only one. People who are truly paying attention to politics tend to get more than just…
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Fight Downhill
By Drew McKissick
In terms of political messaging, fighting uphill is when you’re trying to make people care about issues and be motivated to vote on the basis of issues that they don’t currently care about, aren’t motivated by, or maybe that they aren’t even aware of. The smarter move is to try and convince people to vote…
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