Laying the Groundwork for Productive Media Relations
By Drew McKissick
You have probably noticed that, as a rule, the more successful conservatives are at impacting politics and society, the more attention they will get from the media – and that this attention is almost always biased. But if you have been involved in politics for any length of time, (or you plan to be), at…
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Political Resolutions for Conservatives
By Drew McKissick
Sometimes we get so caught up in what’s going on in politics at the moment that we can lose sight of what’s important and what to do next. Don’t let that happen this year. If conservatives are going to be successful in the long-term, then we have to THINK long-term. With that in mind, here…
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7 New Year’s Resolutions for Conservatives
By Drew McKissick
Sometimes we get so caught up in what’s going on in politics at the moment that we can lose sight of what’s important and what to do next. Don’t let that happen this year. If conservatives are going to be successful in the long-term, then we have to THINK long-term. With that in mind, here…
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Ten Trump Election Lessons
By Drew McKissick
There are always lessons that we can learn from the results of any election, but when one is the most stunning upset in US political history we really need to pay attention. Here are the first lessons that come to mind: 1) Money isn’t what it used to be. Trump won spending about five dollars…
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The Fundamentals of Political Campaigns
By Drew McKissick
It’s a fundamental truth of politics that if you don’t win, you can’t govern. You can’t implement policy if you aren’t elected to a position that allows you to do so, or if you don’t have sympathetic elected officials that are willing to help. With that being the case, it’s critical that conservatives know the…
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The Incredible Power of Small Groups in Politics
By Drew McKissick
You’ve heard the old expression that “two heads are better than one”? Well, it’s true in politics too. In fact, the more like-minded “heads” that you can get together, thinking, planning and working in the same direction, the more leverage and energy you can bring to any project. Why wouldn’t you try to bring that…
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How to Create a Simple Communications Plan
By Drew McKissick
A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being able to “say it” as often…
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Key Attributes of Good Conservative Activists and Leaders
By Drew McKissick
As you’ve surely noticed there are a lot of people involved in politics with many different strengths and weaknesses. But what kind do we need MORE of? What kind of people should you seek out and try to work with? What kind of people should you actively try to recruit and get involved in politics…
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The Power of Numbers in Grassroots Lobbying
By Drew McKissick
When it comes to grassroots lobbying, there is power in numbers. And numbers can come from a quality grassroots organization that encourages supporters to directly contact their elected officials. The thing that makes phone calls and letters so effective is that they are short and quick means of relaying your message. Changing the mind of…
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The Four Types of People in Politics
By Drew McKissick
So often we can get frustrated by people in politics who do the wrong things (or even stupid things) unexpectedly. But usually that is because we let ourselves expect too much of people without giving much thought to “why” they may do the things that they do. The key is to know the types of…
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