Laying the Groundwork for Productive Media Relations
By Drew McKissick
You have probably noticed that, as a rule, the more successful conservatives are at impacting politics and society, the more attention they will get from the media – and that this attention is almost always biased. But if you have been involved in politics for any length of time, (or you plan to be), at…
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How to Create a Simple Communications Plan
By Drew McKissick
A huge part of having an impact in politics is being able to communicate a message that resonates with people. That means that you need to have “something to say” about things that people care about. But it also means that you need to have a plan for being be able to “say it” as…
Read MoreHow to Develop a Message
By Drew McKissick
When you’re trying to have an impact on pretty much anything in politics it usually involves a need to communicate a clear message – whether to a group of people, the media, or both. But in order to cut through the clutter of competing messages and communicate in a way that will make a difference,…
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How to Write Great Letters to the Editor or Op-Ed Columns
By Drew McKissick
Write great letters or columns and get your message out! Ever get an itch to let people know what you think on an issue you care about? Ever thought about writing it down and sending it to a newspaper to be published? You can do this with “letters to the editor” (LTEs) and guest op-eds…
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The Three Types of Media
By Drew McKissick
If you are involved in politics in any capacity – whether election campaigns, grassroots lobbying efforts, or just actively supporting the things that you believe in – you have a message to communicate. So how will you do it? There are three basic types of media for getting any political message out to the public:…
Read MoreStrategic tips for the GOP in the debt limit fight
By Drew McKissick
One of the most important elements in any type of conflict is to control the ground you fight on. In politics, that usually means controlling the issues that will be discussed. And for Republicans in the pending fight over the debt limit, that means taking the issue of defaulting on our debt payments off of…
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The Bizzaro World of Political Correctness
In case you missed it, the Associated Press recently made some changes to its official “Stylebook”, the guide journalist use to determine what words and phrases they should or should not use in their reportage. The new edict declares terms like “illegal alien, an illegal, illegals or undocumented” as verboten. Why? The AP claims that…
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